Free Advertising!

Free Advertising!

Well there is no such thing as a free lunch…however according to Gallup Organisation in one of their many studies. If people are engaged with their employer (in other words know what they are doing, why they are doing it and others notice the difference they...

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When advertising just does not work

When advertising just does not work

I love to say at my speaking engagements “There is no integrity in advertising.” I know how to really get marketers and advertising people off side. My point is though that it is the people within an organisation that are the greatest ‘marketing...

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Listening for Gold

Listening for Gold

Eric Rush was one of the keynote speakers at an Entrepreneur?s conference that I attended last week in Auckland. As an Australian girl, originally from Melbourne, brought up on AFL, a Rugby Sevens – then All Black player was not someone that I had ever come...

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It's a choice

It's a choice

He who can thinks he can, and he who can’t thinks he can’t. This is an inexorable, indisputable law. Henry Ford (1863-1947)

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