Oh dear – warts and all where we came from.

Oh dear – warts and all where we came from.

I never claimed to know anything about online marketing – or the web for that matter. In fact when I used to do marketing plans for clients prior to starting RedBalloon, of noticeable absence was any mention of ‘the web’. So you tell me why I thought...

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Aiming high is ok

Aiming high is ok

When you reach for the moon and miss – you land amongst the stars. There is no down side to making great plans – then playing absolutely full out. You are the one to make the difference in how the game...

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Delivering a brand promise when you're not there.

Delivering a brand promise when you're not there.

Today I was speaking at the Strategic Communication Management Summit – hosted by Melcrum Publishing. I spoke on word of mouth marketing and what drives one person to tell another something. Basically the RedBalloon growth story I was asked the question....

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On Believing that the dream is possible

On Believing that the dream is possible

There is persistence and then there is pig headedness. Knowing the difference is the challenge. I love these two quotes from Winston Churchill “Never Give In” The speech was made 29 October 1941 to the boys at Churchill’s old public [private] school,...

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Best Experience

Best Experience

I started RedBalloon as a lifestyle business – and in the early days worked from home and had 8 weeks off a year. Gosh it couldn’t be further from the circustances now. As a fast growing business – I snatch a break when ever I can – even if it...

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History
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