Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of I want what she is having which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Tag Archives: Business Vision
Zip up your purpose
RedBalloon was acknowledged by Hewitt as one of only five employers to be accredited best places to work in 2009 - I have had interesting discussions with the people from Hewitt. They have shared much of the research outcomes with us. I like hearing about the theory about why we have achieved such a high [...]
Posted in Lessons Learned Also tagged Business Leadership, Employee Engagement, Recognition and Acknowledgement Leave a comment
Leaving Home.
In the past eight years since founding RedBalloon, we’ve created several businesses along the way and they all have lead to other greater things.
One of the businesses that we invented was to solve a particular ‘problem’ that we had at RedBalloon - some 30% of our customers are self purchasers, another words they really like [...]
Posted in General Also tagged Activities and Events, Australian Tourism, Business Growth, Business Sale, Female Entrepreneur, Gift Experiences, GoDo, Wotif Leave a comment
Press Release – Sale of Go Do Pty Ltd
Wotif.com Holdings Limited (Wotif Group) today announced it had entered into an agreement to acquire all the issued shares in Go Do Pty Ltd (GoDo) from RedBalloon Pty Ltd (RedBalloon)
Established in 2006 as part of the RedBalloon Group, GoDo provides a real time online booking service for "things to do" in Australia and [...]
Where does the entrepreneurial drive come from?
Probably one of the questions that I get more than ever is 'How?'
How did you come up with the idea?
How do you do it?
How do you stay passionate?
The question that drives me though is 'Why?' It is the why I do what I do which makes me bound out of bed every day (even in [...]
Posted in Lessons Learned Also tagged Business Growth, Business Leadership, Female Entrepreneur, Gift Experiences 2 Comments
Taking fun seriously.
I participated on a business owners panel last night for the PricewaterhouseCooper Private Clients area. Russel Howcroft asked each of the panelists questions about what we'd learned and how we viewed the economy.
Each of us reinforced the importance the people around us. To have a successful brand it is determined by our people moment by [...]
Posted in Lessons Learned Also tagged Business Growth, Business Leadership, Corporate Gifts, Employee Engagement, Fun at work 4 Comments
I’m accused of leading a ‘Namby-Pamby’ management revolution
I received the email below yesterday, just after RedBalloon for Corporate hosted a Webinar on Employee Engagement for 250 people. I didn't receive the email until after the event. But I assume that this person was commenting on the session.
Alas the email was not signed and was sent from an unknown email... so I [...]
Conflict is not all bad.