International Women’s Day 2021

International Women’s Day 2021

Let’s make 2021 ‘label’ free Most of us don’t realise how often we do it, adding a ‘label’ to the description. I am a ‘Female’ entrepreneur; it is obvious – surely this is the year when I am just ‘entrepreneur’. No more labels. I recently watched Mrs America, I was...

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What is brand trust?

What is brand trust?

Trust is a topic that continues to trend – and in times of Royal Commissions and business failures – it’s a topic more important than ever. This is a topic I think about a lot. Building trust online is hard – and building long term, sustainable...

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ACCC Fine to RedBalloon

ACCC Fine to RedBalloon

What do I need to do to stop embarrassing myself? I’m busy finding customers and being relentless. My poor family and friends wonder when I will stop asking for leads, opportunities and ideas on how I can grow my businesses. This relentless approach has worked for me,...

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Leadership strategies for women

Leadership strategies for women

Leadership Insights from Julie Bishop Who would have thought that Julie Bishop would experience unconscious bias in her workplace — yet she recently described her time in Tony Abbott’s cabinet as “lonely”. One could imagine that sitting in a cabinet meeting full of...

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RedBalloon Reviews

RedBalloon Reviews

Reviews: the good, the bad and the ugly Product Reviews are not the only source of insight. I had a presentation this week for a customer centric software application for Noble Systems. They have all the bells and whistles when it comes to staying in touch with...

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How to add $100,000 to your bottom line

How to add $100,000 to your bottom line

We have never lived in a more ‘abundant’ time – despite the fact that there are more than 7 billion people on the planet – we have ‘more’ now than ever before in history. We are at the beginning of incredible social changes such as  ‘dematerialization’ and...

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Summer Reading

Summer Reading

I am just back from my summer break – and like everyone else most of the year I make a pile of fabulous books that I am given or collect saving them for the time that I can sit down and enjoy. This summer I managed to be consumed by six books… Thanks to...

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