Celebrity Endorsement Scams

Celebrity Endorsement Scams

Scams using celebrities: beware There has been a massive surge in recent weeks and months of dodgy operators using so-called ‘celebrity endorsement’ to dupe consumers into buying products. These people are nothing more than thieves, stealing people’s reputations and...

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The Essence of Marketing, Advertising and Branding

The Essence of Marketing, Advertising and Branding

Marketing vs. Advertising vs. Branding After a few decades in marketing, I have noticed that the essence of marketing, advertising and branding has become convoluted — the reference lines are blurred. Since I first started RedBalloon in 2001, the concept of marketing...

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Instagram Trends

Instagram Trends

Why Instagram is the new ‘homepage’ for business If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve...

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Creating a brand story

Creating a brand story

Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...

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Making Facebook Ads work for your business

Making Facebook Ads work for your business

How to Advertise on Facebook I hosted a Facebook Live this week with Ben Simkin who joined me as a Brains Trust on a topic that is – or should be – front of mind for many business owners: Facebook Marketing.  Ben Simkin, founder of BusinessNET and Facebook...

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What I’ve learned – 20 March 2017

What I’ve learned – 20 March 2017

Getting to know each other Thanks to those people who jumped on to my first Private Group Live. This really helps me work out what is of most interest. Clearly growth, marketing and sales are of interest – (for those who didn’t see it, it’s in the...

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What I’ve learned – 13 March 2017

What I’ve learned – 13 March 2017

Entrepreneur, Author, Speaker, LinkedIn Influencer & TV personality I am back home to Sydney after a busy week. The first half saw me in Sydney speaking all things #IWD, whilst the second half had me travelling the country sharing my thoughts on leadership,...

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