Tag Archives: Social Media

One hour with Jeff Weiner – Global CEO Linkedin

When you are given the opportunity of an hour with the CEO of the world’s largest professional network, i.e. the 313 million people who are part of the global LinkedIn network, you know it is a significant moment in your career. Instantly my mind started racing – What did I want to know? His journey to leadership? His vision for the future? How he aligns the team to the company’s mission? Or even how he comes up with ideas for…

I love branding…. it’s all in the detail

My colleague Sarah – Head of Marketing at RedBalloon picked this detail up – and she shared with me because she knew that I LOVE this sort of thing. Years ago when I worked at Apple I was accountable for marketing to the printing and publishing industry. The design community took me aside and taught me about detail and consistency (demanding this from the Mac – now we take all that WYSYWIG stuff for granted). Brand recognition is built through…

Three is memorable – 10 is perfect

Have you noticed of late how so many blog posts and articles are headed up with something like “the five lessons…” or “the 12 ways to fix…..” Mea culpa!!  I’ve just written a piece for LinkedIn called Are you unscrupulous? 11 questions to find out. I have written as many posts as any other blogger – offering bite sized pieces to my readers. There is power in numbers. 10 is supposedly perfect – and we like to remember things in…

CAN versus Breaking up…

I am continually fascinated by corporate marketing. In my day (oh I sound so old) communications strategy was all about ‘above the line’ and a bit of ‘below the line.’ You would tell the agency the problem then they would tell you what you should stand for and create a campaign around that. Given that I am no longer a corporate marketer – I remain fascinated by how it all comes together. So I felt excited to hear directly from…

Face it, social media is not ‘the big answer’ to customer engagement

This is the article in full that appeared in the Australian this morning…here it is in full if you missed it. The heading was: “Face it, social media won’t work if the brand’s boring.” I was introduced as a “social media expert” recently on ‘Mornings’ on Channel Nine – this is something I had not really considered, I’m merely a founding director of a business – and through some social media (I have written 645 blog posts at time of…

Leaders come in all forms

George Clooney

On Monday I had the fortune of participating in the Growth Faculties Leadership Summit. Six leaders, with different styles and methods took to the stage to share what they had learned about leadership. Martha Stewart at 70, gave an energetic and passionate insight into her life and the creation of her personal brand. She did speak of how her role now is about rebuilding the business after the decline following her incarceration. Though she believes that her brand remains what…

Things I learned about Google today

People love-to-love Google – it is an aspirational employer, which is always topping the ‘best places to work’, lists here and in the US with its commitment to work spaces. Today at the Optus Business Technology Seminar however, I learned more about Google’s commitment to workplaces – work can and does happen everywhere and anywhere. Google itself does not have enough desks for the number of people who are employed by it. There is a fundamental shift on what work…

Friday Fact: Facebook tops Google in US weekly traffic

I think this 4 minute video is well worth a watch. Is Social Media a fad? I know that it might not be the destination – but twitter et al is all part of the journey.