Tag Archives: Female Entrepreneur

Four steps to Happiness – Hear me speak at WiRL

I’m pretty excited to be speaking at the up coming WiRL Summit – Women in Real Life  (An Online Summit for professional women seeking career success and a balanced life) There is a very impressive line up of speakers – to which I am humbled to be a part. You will note that my session is listed for 22 May 2014 (however if you are in Australia that means that it is 9.00am on 23 May – so for the…

“Can I hold your baby?”

1 April is my 13th anniversary as a RedBallooner. It feels like it has been my whole life… I struggle now to remember a time before RedBalloon. My role has changed more in the last 2 years than in the 10 years prior to that. As mentioned in my previous post – Kristie CEO is well and truly out in front of RedBalloon leading the next wave of growth. We recently presented at the Growth Summit on how we transitioned…

Preaching what we Practise

As most know I have moved to a founding director role at RedBalloon – Kristie Buchanan CEO has well and truly put her stamp on the business as she leads the business to it’s next phase of growth. We presented last week at the Growth Summit to fellow entrepreneurs on what it is like working with the founding director and how we transitioned to CEO. One of the questions came from the audience “what are you going to do now…

Our path to RedBalloon may differ but our purpose aligns.

As I look around the office at RedBalloon I note that we are ready waiting for the Christmas rush to begin in earnest. We have had many new RedBallooners join us recently as we continue to grow significantly. I understand that there have now been 214 RedBallooners in our 12 year history – walk through our doors, they have added his or her talents to achieving our  purpose, some have gone on to other great adventures – but there are…

The more you persist the more I’ll resist – Inspirational

Tell me I “cannot” do, be or have something – and that is the surest way to inspire me into action as I recently shared with the LinkedIn influencer program. What inspires me is simply when the ‘impossible becomes possible’ – to tackle a problem and never give up, no matter how challenging. The pet name my peers gave me at university was ‘Num’ – because it rhymed with dumb… I had an idea that I was not the smartest…

All Expenses Paid and No Surprises

Some weeks ago I was invited to participate in a BRW round table with Paul Bakker, Amanda Gome, and Grant Johnstone on managing costs in business. My initial reaction was “What would I know about that – I believe that  you need to spend money to make money”… then I started to think about how we continue to focus on budgets and performance at RedBalloon – so I convinced myself that perhaps I could add a different view to the…

Technology is at the heart of all businesses – embrace it

As I shared late last week with my LinkedIn community. I found myself sitting in the auditorium of the NSW Parliament Building to participate in the Pearcey Foundation’s 2013 Technology Entrepreneur of the Year awards. (I was there to be honored by being named the 2013 winner). The Tech industry is a place that I have spent nearly all of my career – before being an entrepreneur I had roles at IBM, Apple and a number of other IT entities….

Women and leadership: it’s about choice

I have been speaking about the lack of women in leadership for years [See my blog posts]. Every International Women’s day, the statistics are published, articles are written, and nothing happens. I am very grateful that Sheryl Sandberg is leading a strong media campaign and putting together a ‘movement’ – LeanIn.org. It has been a long time since we have seen the women’s agenda on the front page of Time Magazine. This is a community issue. Many men I speak…

Never let the facts get in the way of a good beat up.

I found myself on the front page of a daily newspaper this week – and the article was almost (apart from my photo) complete fiction. Even the spelling of RedBalloon’s name was incorrect. I thought to myself – ‘how can this happen?’ The reality is that if an editor gives the brief to a journalist, they have to find something to write. Last Friday I was on a flight from Australia to Vietnam – the journalist tried to contact me…

Up, up and away – Melbourne Weekly Review

It is not often that I add to my own blog something that has been written about me – this article written by Peter Wilmoth and appeared with a cover shot throughout Melbourne last week. I thought it might give a broader perspective to you about my life…. Up, up and away. If any of the more than 1000 operators who provide experiences for “experience retailer” RedBalloon happen to notice an elegant woman abseiling down a cliff or doing some…