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Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of 'I want what she is having' which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Where I’m Speaking
My presentations to company events are not listed because those engagements are not open to the public. Contact Kate on +61 2 8755 0034 for more details on speaking.
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- on my way to Keri Keri, via Auckland Auckland, from Sydney Sydney about 1 day ago from web
- is amazed how many people are drinking alcohol at 8am in the morning in the airline lounge about 1 day ago from web
- It is not the storms you meet in life, but the way you set your sails... about 1 day ago from web
- Saw this at the gym this morning 'To make your dreams come true, first thing to do is wake up' about 1 day ago from web
- Doh - got the first call on my new iphone 4 - could not hear a thing... had forgotten to take of the plastic wrap. about 1 day ago from web
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Tag Archives: Female Entrepreneur
Questions…
Recently Business Chicks posted on its FaceBook page an open invitation 'what would you ask an entrepreneur if you had the chance?' Well that is para phrasing really... but I thought I would tak on answer the questions posed. Q: Sarah Louise What is the one piece of advice you were given as you were [...]
Posted in Input Please Also tagged Business Growth, Business Leadership, Business Vision, Professional Speaker 5 Comments
Coming up this week.
I had a great time at the Business Chicks lunch this week. The photo is of Janine Allis, myself, Kristina Karlson (Congratulations on her EY Entrepreneur of the Year Southern Region win) and Natalie Bloom – who popped in to support the conversation. One of the questions from the audience was on mentoring - and [...]
Posted in This Week Also tagged Business Growth, Business Leadership, Professional Speaker Leave a comment
The Election we had to have.
I usually keep my blogs to share things that I have learned and discovered in the pursuit of building a business. But as a business leader this week of course I have been left bewildered. Recently I wrote about the disgrace of both major parties advertising and promotional campaigns And clearly I was not alone [...]
Where is Naomi… this week
Speaking with my new RedBalloon colleague Philippa Lowe this week, she has joined the business to support the communications efforts. She asked me the obvious question ”What do you do in a week?” I mentioned what I get up to and she responded “well if I’m interested in what you are doing other people might [...]
Posted in This Week Also tagged Business Growth, Business Leadership, Professional Speaker Leave a comment
Who is Australia’s Dream (and Worst) Employer?
I’ve often blogged about how people talk about the business they work for – this century anyone and everyone can be a publisher – using twitter and facebook to talk about their work place. An employer brand is part of the powerful marketing mix in creating customer experience. If we think of company X favourably [...]
Posted in best places to work Also tagged best places to work, Brand Marketing, Employee Engagement Leave a comment
One by One
One person at a time RedBalloon is changing gifting in Australia and New Zealand forever. It is a simple purpose that continues to drive me every day. I love knowing that people get to experience things that they have always wanted to do as a result of what our team does... and that a gift [...]
Posted in Interesting Numbers Also tagged Business Growth, Fun at work, Gift Experiences Leave a comment
Women at Work – Latte Magazine
I was asked recently my thoughts on parental leave by Valerie Khoo who was putting a piece together for the current issue of Latte Magazine - below are my comments - however she also got interesting comments from The Hon Tanya Plibersek and The Hon Julie Bishop... My comments: "I just wonder if we’re asking [...]
Something to do on a Monday
Today was my first day back in the office after school holidays... I arrived early, to start sorting through the mail, and messages before the meeting rhythm started. Quite a few of my colleagues were gathering together excitedly - eight of the team were going Sky Diving - including Jemma GM. One of the delegates [...]
Posted in Gift Experiences Also tagged Activities and Events, best places to work, Corporate Gifts, Fun at work, Work life balance 3 Comments
Bucket List review time
Some years ago I wrote my first dream catcher list (bucket list) – A place to note all the things I wanted to do, be or even have during my life time. (Each RedBallooner is encouraged to share their dream catcher list with us too). Some of my dreams are more attainable than others (like [...]
Posted in Gift Experiences Also tagged Activities and Events, Fun at work, Gift Experiences, Parenting, Work life balance 2 Comments

Fit to be an entrepreneur.