Tag Archives: Female Entrepreneur

Where it all began…A checklist for Start Up businesses

“How did you start?” is the question that I get asked most, which is a wonderful question because it also gets me to reflect. I was a guest on Channel Ten’s Studio 10 last week and this is the exactly the question they wanted me to answer – with a bit of a twist: How do you turn your passion into a business? So I share below the 5-minute video where I summarize the key steps I took to start…

How I got hooked on a peg – called HEG

This article first appeared in BRW in the week following the airing of Episode 5 of Shark Tank Australia. When the double doors open and someone walks through the Shark Tank ready to start their pitch, there are a number of things that go through my mind. Do I know anything about this industry? Could I add value beyond investment to this business? Is it scalable? Am I going to have to fight another Shark for this? For more than…

Why I ate pet food on national TV and why I would do it again

Image courtesy of TEN - On set for Shark Tank

When I walked into work on Monday morning I was met by RedBalloon’s PR Executive who greeted me with, “You’ll never believe the headline I just read about you!” The article she was talking about was Shark Tank recap: The night Naomi Simson ate dog food on national television. There’s no doubt eating food meant for canines makes great TV, but there was actually a very real business reason why I did it… it’s called “customer experience”. During episode two…

Talking about Shark Tank on Studio 10

Here is my interview just prior to the launch of Shark Tank Australia with Studio 10. Great to see Sarah Harris  – as we got quite used to seeing each other every day during the filming of the program.

Summer Reading

I am just back from my summer break – and like everyone else most of the year I make a pile of fabulous books that I am given or collect saving them for the time that I can sit down and enjoy. This summer I managed to be consumed by six books… Thanks to all those people who gave or lent me these great books… (only one fiction). The thing is about books – they have some benefits over the…

Getting to know my fellow ‘Sharks’

Screen Shot 2015-01-21 at 4.54.10 pm

Walking into the studio to film Channel Ten’s Shark Tank for the first time was like a first day at school – of all my experiences, TV production was not something I knew much about. Janine and I were both called earlier than the guys so that we could meet with wardrobe and hair and makeup. We were taken around and shown the Fox Studios facilities and in a way it was like we had a buddy in the playground… we…

#WinningWomen – EY 2015 program announced

I already feel like a ‘winning woman’ – having been selected to participate in the inaugural EY Entrepreneurial Winning Women™ (EWW) Asia-Pacific program. 2015 will be an exciting and massive year. I also know that to stay at the top of the game I have to keep learning… reading, listening, discovering. And one of the best ways is to meet like-minded people who have deep experiences that they are willing to share. And whilst I have been speaking with EY…

Personal appearance, style or brand are not the same thing

  Recently I wrote about a ‘new you’ for New Years. Style is not the same as ‘brand’ nor is style the same as appearance. I am a big believer in people being themselves, however I also believe in people respecting the people around them. Colour is one thing that I use consistently to help people know me. It is no coincidence that to celebrate my coming of age the theme of the party was ‘bright’. My first attempt at…

What You Need to Thrive as a Startup

Way back last century I thought it would be a great idea to leave my safe, secure and (relatively) well-paid corporate job to start my own business. I had worked for big corporations, who had big budgets, planning processes, accounts departments and IT help desks… in startup land you have none of these things, and there is no one to ask about anything. Last century we did not have Google as a “question/answer tool,” or YouTube with “how-to videos,” or…

New Year… new you? Your personal style.

I always find that at the beginning of the year I reflect on what I achieved last year and what I plan to do differently this year. One thing we often avoid considering is our personal style (and the impact our choices have on people around us). Does how you present yourself reflect who you are planning to be this year? There’s a lot of information available to help you to consider what is right for you. You will want…