I am often asked why I blog; Is it because I want to promote RedBalloon? Is it to increase search results? Is it to build my own brand? The reality is that none of the above reasons are in fact true for me. I write my blog because I continue to learn from; books, business leaders, attending conferences – and each of these lessons or insights I need to store somewhere so I don’t forget them. I use my blog…
Tag Archives: Female Entrepreneur
New Year – Mentoring
We are now on the final countdown as we rush into Christmas. I don’t seem to have many minutes to rub together, so as I race from one thing to the next I steal a moment to reflect on what an amazing year we are having at RedBalloon – how fantastic it is that we will continue to be frantically busy until 2.00pm on Sunday when people sit down to Christmas lunch – and then the RedBalloon elves will also…
Leaders come in all forms

On Monday I had the fortune of participating in the Growth Faculties Leadership Summit. Six leaders, with different styles and methods took to the stage to share what they had learned about leadership. Martha Stewart at 70, gave an energetic and passionate insight into her life and the creation of her personal brand. She did speak of how her role now is about rebuilding the business after the decline following her incarceration. Though she believes that her brand remains what…
Coming up this week 12 December 2011
Last week at RedBalloon we were full of the joys of Christmas. The IT team hosted our final company meeting of the year and were massively creative with their festive theme ; including beaming in their colleague Dave from Perth to have him appear in a cut out Santa via Facetime – (I guess you had to be there). As part of the planning process and moving my role to be Founding Director I needed to update my job description…
PR is everything to leadership: Purpose and Responsibility
I’m regularly asked about leadership and I have my views about it – things that I have learned from trial and error (and there have been many errors over the years) – but I was delighted to attend a PwC event which hosted Dr Fred Kofman author of ‘Conscious Business’ this week. Kofman’s basic premise is two fold: Firstly that great leader’s take responsibility for their actions, as well as how they choose to react to any situation that presents…
Coming up this week 28 November 2011
Christmas, Christmas, Christmas…. Oh it is ‘the season’ and I do love it, such a time of celebration. It seems as if the last week rushed by, with interviews and a speaking engagement – and lot’s of meetings and writing – but really my focus now is all about being part of the best Christmas ever at RedBalloon. I had a wonderful week in Melbourne being very productive and enjoying the city. Melbourne is such an important market for us…
Coming up this week 21 November 2011
Last week was about as big as they get. In addition to the three awards received by RedBalloon last week, I was also a judge in the National Telstra Business Womens awards. Actually weeks don’t get much bigger than last week. What started as a normal week of one on one’s and coaching with some of the newer team members in Sydney… ended up quite differently. On Wednesday I did one of our less known experiences – which is the…
Three Wins for RedBalloon.
RedBalloon has had a wonderful week of celebration by winning three prestigious awards. Whilst there are many businesses far larger than us, doing amazing things – it is such an honor to be on the same stage as those businesses. Could small be the new big? What could large businesses learn from us about absolute commitment to the employee experience – and as a result the customer experience. How wonderful to be recognized in this way. Last night I had…
Coming up this week 14 November 2011
One of the highlights and most challenging things I did last week was the final round of judging on the RedBalloon 10th birthday photo competition. The winners have been announced but I was in awe at many of the entries. I would have liked to spend the whole week just looking at the entries over and over – but alas I had a few other obligations. On Tuesday I was part of the Dream Employer Webinar (thanks for those people…
The power of the mini break
Some weeks I am so busy when I fall into bed at night I can barely remember what I did that morning… yet I am no good to anyone if I rush around without making sure that I look after myself. Often I just need a few moments to myself to gather my thoughts during the day, whether it is taking a walk at lunch time – or patting Dexter dog. There is a big difference though between a little…
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...








