Tag Archives: Customer Excellence

Cut through

I’m a marketer and a ‘sucker’ for new things… but the shear volume of messages that I’m bombarded with each day overwhelms. It is very hard to be a remarkable ‘purple cow’ as Seth Godin implored – when everyone is claiming to be a ‘purple cow.’ Real cut through comes from the authentic experience someone [...]
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Corporate Customer Love

I recently read the book Delivering Happiness by Tony Hsieh – CEO of Zappos.com – He believes much of the success of his $1billion online retail business comes from it’s commitment to the culture of the business – which allows every person in the business to stay customer focussed. He talks about customer happiness with [...]
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The 10 point Customer Excellence Checklist

I’ve been reading the book ‘Delivering Happiness’ by Tony Hsieh CEO of Zappos.com. There are a significant number of similarities between RedBalloon and Zappos. As CEOs we both wanted to create a place where we too wanted to work. We both believe in experiences over stuff, we both believe that the key to success of [...]
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A new listening post

I’m sure it is not just my imagination – but I seem to have LinkedIn messages coming to me daily. I joined years ago and sort of let it sit there. Now I find that I am catching up with colleagues from a very distant past - and joining interesting discussion on topics such as [...]
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Excellent…

I’m very exciting that RedBalloon is recruiting for a new role, a Customer Excellence Manager.  We see it as the next big step in our growth and innovation story. To put it in context; I’ve always used the title Chief Experience Officer (in part because of what we sell) but more so because ‘I’m accountable [...]
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