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Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of 'I want what she is having' which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
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Where I’m Speaking
My presentations to company events are not listed because those engagements are not open to the public. Contact Kate on +61 2 8755 0034 for more details on speaking.
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- on my way to Keri Keri, via Auckland Auckland, from Sydney Sydney about 1 day ago from web
- is amazed how many people are drinking alcohol at 8am in the morning in the airline lounge about 1 day ago from web
- It is not the storms you meet in life, but the way you set your sails... about 1 day ago from web
- Saw this at the gym this morning 'To make your dreams come true, first thing to do is wake up' about 1 day ago from web
- Doh - got the first call on my new iphone 4 - could not hear a thing... had forgotten to take of the plastic wrap. about 1 day ago from web
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Tag Archives: culture
Cut through
I’m a marketer and a ‘sucker’ for new things… but the shear volume of messages that I’m bombarded with each day overwhelms. It is very hard to be a remarkable ‘purple cow’ as Seth Godin implored – when everyone is claiming to be a ‘purple cow.’ Real cut through comes from the authentic experience someone [...]
Posted in Customer Experience Also tagged Brand Marketing, Customer Excellence, Leadership 2 Comments
Corporate Customer Love
I recently read the book Delivering Happiness by Tony Hsieh – CEO of Zappos.com – He believes much of the success of his $1billion online retail business comes from it’s commitment to the culture of the business – which allows every person in the business to stay customer focussed. He talks about customer happiness with [...]
Posted in Customer Experience Also tagged Brand Marketing, Business Vision, Customer Excellence Leave a comment
Bad Apple
In the last few posts I have been talking about what it takes to be a Great Place to Work. It’s all about trust and purpose. One of the questions I had recently at a speaking engagement is very relevant ‘What if you have a rotten apple inside your organization– someone who is not just [...]
Posted in best places to work Also tagged Business Leadership, Business Vision, Employee Engagement, Leadership, Managers at work 2 Comments
Thoughts from a RedBalloon veteran
On Friday it was time to farewell an original RedBallooner - Sarah was with us in the very early days - and has seen the business grow from 9 people to its present 50. She has caught the entrepreneurial bug and started her own show a named ‘Lady Bug’ as a fully fledged interior designer. [...]
Fit to be an entrepreneur.