In the past eight years since founding RedBalloon, we’ve created several businesses along the way and they all have lead to other greater things. One of the businesses that we invented was to solve a particular ‘problem’ that we had at RedBalloon – some 30% of our customers are self purchasers, another words they really like the activities we offer and want to do them themselves. Friday afternoons were frantic as people called our customer experience team wanting to know…
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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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