As I fast approach the release of my next little book – and as I am putting the finishing touches to the new website to support it – I came across this new ad from Coke. Now as a marketer I admire any business that is able to cut through the clutter of advertising messages. In some ways this is an acknowledgement of all the people that do good deeds that are unnoticed and unknown. Let’s sing their praises and share their stories and have a little feel good time.
“I slept & dreamt that life was joy.
I awoke & saw that life was service.
I acted, & behold, I saw that service was joy.”
~ Rabindranath Tagore