I was presenting for a corporation many months ago and the brief was to be inspiring, innovative and motivational – but please don’t make being an entrepreneur sound too exciting, we don’t want them all to leave to start their own businesses.
Life as an entrepreneur is not a laugh a minute. There is heart ache, sole searching and sleepless nights. But what is exciting is the creativity of being an entrepreneur, and for me I struggled to find a corporation in my twelve year corporate marketing career which could harness and maximise my talents.
According to a study by Harvard Business Review 2003
- 81% of business managers have bad communication skills
- 33% of business managers believe they need to innovate to beat the competition
- 62% said that their organisation does not know how to innovate
- Only 11% say that business managers have any ongoing education.
There must be a happy medium, education, innovation and creativity. So I’ve been delighted to see Cubicle Commando published all about ‘Intrapreneurs, Innovation and Corporate Realities’
We were really excited to support Lisa and Zern in this project..great work!