First of all I would like to say to the advertising agencies working on with the political parties for this election… tough gig – the fees must be nice – but, ugh, I bet the briefs you are receiving are cluttered – and the approval process a nightmare.
I was watching ‘Top Gear ‘with my son (12) last night – and at every single ad break we were bombarded with political messages. My son would yell at the TV – ‘GO AWAY’ …. And I have to agree. I’m not an idiot, and to be shovelled bucket loads of scare mongering (by both political parties (and other lobby groups)… is simply atrocious. AND UN-AUSTRALIAN!
I am ashamed.
My last post was about authenticity of message. About being ‘real’ with our customers.
Where is the campaign in this election campaign? It seems like every political advertising execution is different! There is no consistency of creative. I know I am too young to remember ‘It’s Time’ – stickers, posters, radio, TV, flyers – complete blanket. Even ‘Kevin ‘07’ had some consistency.
My son thinks that our political leaders are a waste of space… he learned nothing! This was an opportunity to create a vision, to demonstrate a track record and dare I say it inspire us.
As a customer (ie a voter) I am absolutely appalled at the lack of creativity, lack of integrity, and lack of inspiration.
I want leaders I can believe in…. and authentic marketing would be a good way to get me to believe.
Dexter knows more about authentic communications than this. (Dexter’s Twitter Page)