Disgusted… I want authentic marketing

First of all I would like to say to the advertising agencies working on with the political parties for this election… tough gig – the fees must be nice – but, ugh, I bet the briefs you are receiving are cluttered – and the approval process a nightmare.

I was watching ‘Top Gear ‘with my son (12) last night – and at every single ad break we were bombarded with political messages. My son would yell at the TV – ‘GO AWAY’ …. And I have to agree. I’m not an idiot, and to be shovelled bucket loads of scare mongering (by both political parties (and other lobby groups)… is simply atrocious. AND UN-AUSTRALIAN!

I am ashamed.

My last post was about authenticity of message. About being ‘real’ with our customers.

Where is the campaign in this election campaign? It seems like every political advertising execution is different! There is no consistency of creative. I know I am too young to remember ‘It’s Time’ – stickers, posters, radio, TV, flyers – complete blanket. Even ‘Kevin ‘07’ had some consistency.

My son thinks that our political leaders are a waste of space… he learned nothing! This was an opportunity to create a vision, to demonstrate a track record and dare I say it inspire us.

Did Obama use such tactics in his campaign? 

As a customer (ie a voter) I am absolutely appalled at the lack of creativity, lack of integrity, and lack of inspiration.

I want leaders I can believe in…. and authentic marketing would be a good way to get me to believe.

Dexter knows more about authentic communications than this. (Dexter’s Twitter Page)

This entry was posted in Customer Experience, Uncategorized and tagged , ,


  1. Ally
    Posted August 18, 2010 at 2:13 pm | Permalink

    I agree completely with you comment about “scare mongering”! I dont want to know why I shouldn’t vote for one party…I want to know why I SHOULD vote for the other. It seems as though they lost sight right a the very beginning. It’s almost like they are saying “I dont have any characteristics good enought to tell you why I should be a leader but the other person has a whole bunch of bad points, so I’ll tell you about them instead.”

  2. Posted August 18, 2010 at 2:41 pm | Permalink

    This is an interesting read on the effectiveness of online media – http://www.smartcompany.com.au/politics/20100818-abbott-vs-gillard-s-online-marketing-wars.html

  3. Anthea
    Posted August 19, 2010 at 12:09 pm | Permalink

    You have hit the nail on the head. I have only been living in Australia for a few years but am (at best) completely amused by the political campaigning here – it’s like schoolyard “tit for tat”! No wonder it even insulted your 12-year-old son’s intelligence. It IS embarrassing, you’re right. And I also agree with the previous comment: I would like to be given some reasons why I should vote for one party over another. The adverts are simply annoying and are not educating voters at all. How do our “leaders” ever expect the country to advance beyond this hamster wheel (a really squeaky, irritating one) of political rhetoric without acting like real leaders and standing for something?

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