I’m a marketer and a ‘sucker’ for new things… but the shear volume of messages that I’m bombarded with each day overwhelms. It is very hard to be a remarkable ‘purple cow’ as Seth Godin implored – when everyone is claiming to be a ‘purple cow.’
Real cut through comes from the authentic experience someone has of a brand.
At RedBalloon we just figure that rather than making ‘promises’ and ‘ trying to sell’ stuff – we will just let people know what we stand for.
I was very chuffed to read this blog post (well done team)
Really, we are just a bunch of passionate people who are all focused on making sure that we deliver amazing experiential gifts…. We so understand that people have a choice and we are so appreciative when people choose us.
Marketing has come along way from the 1950’s – but the premise is the same – “I want to know that I am dealing with someone real – and what you stand for”