Category Archives: Uncategorized

I love branding…. it’s all in the detail

I love branding…. it’s all in the detail

My colleague Sarah – Head of Marketing at RedBalloon picked this detail up – and she shared with me because she knew that I LOVE this sort of thing. Years ago when I worked at Apple I was accountable for marketing to the printing and publishing industry. The design community took me aside and taught me about detail and consistency (demanding this from the Mac – now we take all that WYSYWIG stuff for granted). Brand recognition is built through…

What does Cloud Computing mean to RedBalloon?

RedBalloon has it's vision in the cloud.

Years ago – at the very beginning of time (well it feels that long ago), we began to think about what RedBalloon could look like. I took my hard earned $25k and visited a web developer. $25,000 later I had a very average website with no content management system. The site was ‘framed’ and even worse, not hosted. For many entrepreneurs, technology is their Achilles’ heel. And I was no different. What I had was a business idea, and from…

Sage advice – or shameless promotion… you choose

Sage advice – or shameless promotion… you choose

 

CAN versus Breaking up…

Reading an ode to CAN peom by Toni Collette in the CBA TVC

I am continually fascinated by corporate marketing. In my day (oh I sound so old) communications strategy was all about ‘above the line’ and a bit of ‘below the line.’ You would tell the agency the problem then they would tell you what you should stand for and create a campaign around that. Given that I am no longer a corporate marketer – I remain fascinated by how it all comes together. So I felt excited to hear directly from…

In search of happiness..

In a recent interview by Eloise King of Soul Session she secured in interview with Deepak Chopra about his Five Secrets to Happiness: Enjoyment at work, Having friends, Being active & well rested, Not worrying about money and Being connected to something larger than yourself; I found his words about the accumulation of stuff and the notion of giving insightful. We pick up the video at the point where he talks about experiences. Five Secrets to Happiness – can start…

Coming up this week 6 August 2012

A different view of work life balance in Phuket

Last week I spent a very long time in airports and on airplanes…I spoke in Phuket on Tuesday for L’Oreal – and by Thursday I was speaking in Trafalgar for the Gippsland Business Women’s networking group. I had a wonderful time at both – imploring each group of how they can make a difference to those people around them. This Week Monday: One on One’s, Customer Focus Group Tuesday: Monthly Company Meeting with the theme launch, Sydney Sings Choir practice…

Five for Friday

Five for Friday

An elephant’s life lesson.

An elephant’s life lesson.

I am just back from holiday where the kids and I went to Northern Thailand to volunteer at an elephant conservation camp. This is one of the few places in Thailand where elephants are safe and able to live an elephant’s life. Clearly we are a family of ‘experiences’ and I wanted us to experience the challenges and joys of participating in a volunteering program as well as getting an understanding of how an individual can make a difference to…

Grateful for the noisy sounds of silence

Grateful for the noisy sounds of silence

I have found myself a few extra (unplanned) days in Exmouth WA – as all the planes are grounded. It is quite an interesting sensation to be given two extra days of holiday. I was already mentally making note of all the things that need to be done on my return, plans to be reviewed, evaluations to be done, budgets to be approved – it is after all only a few weeks to the end of the financial year. Instead…

Coming up this week 9 May 2011

Coming up this week 9 May 2011

One of the clear highlights from last week was taking some of the RedBallooners to the Business Chicks Breakfast in Sydney to hear Olivia Newton John speak. What a delight. We were all inspired by her commitment to wellbeing and positivity. Dexter was in his element when we had Channel 7s Today Tonight come and film with us on Friday – he of course was the star of the show. I’m sitting looking at this weeks calendar and sort of…