First of all I would like to say to the advertising agencies working on with the political parties for this election… tough gig – the fees must be nice – but, ugh, I bet the briefs you are receiving are cluttered – and the approval process a nightmare.
I was watching ‘Top Gear ‘with my son (12) last night – and at every single ad break we were bombarded with political messages. My son would yell at the TV – ‘GO AWAY’ …. And I have to agree. I’m not an idiot, and to be shovelled bucket loads of scare mongering (by both political parties (and other lobby groups)… is simply atrocious. AND UN-AUSTRALIAN!
I am ashamed.
My last post was about authenticity of message. About being ‘real’ with our customers.
Where is the campaign in this election campaign? It seems like every political advertising execution is different! There is no consistency of creative. I know I am too young to remember ‘It’s Time’ – stickers, posters, radio, TV, flyers – complete blanket. Even ‘Kevin ‘07’ had some consistency.
My son thinks that our political leaders are a waste of space… he learned nothing! This was an opportunity to create a vision, to demonstrate a track record and dare I say it inspire us.
Did Obama use such tactics in his campaign? 
As a customer (ie a voter) I am absolutely appalled at the lack of creativity, lack of integrity, and lack of inspiration.
I want leaders I can believe in…. and authentic marketing would be a good way to get me to believe.
Dexter knows more about authentic communications than this. (Dexter's Twitter Page)








Fit to be an entrepreneur.
I’m no spring chicken, and I was alarmed recently to discover a few aches and pains. Fitness has never been a natural thing for me. I have really had to work very hard to discipline myself to get out and go for a run, turn up to the gym, or do a yoga practice.
Instead of just telling myself ‘to grow old gracefully’, I decided I needed an insight into my overall health; a snapshot of how old my body is – not just how old it feels. I discovered that my body is considered to be six years younger than I actually am. Needless to say I was thrilled. (This snapshot assessment is now a RedBalloon experience – and probably a perfect gift to give that ‘fabulous father’ who keeps telling you how young he is.)
The naturopath gave me a printed report and said with just a few alterations to my lifestyle – I could feel amazing – and keep my body even younger.
So I have taken on drinking much more water. And for a month I am ‘detoxing’ which means: no dairy, wheat, alcohol, sugar; and increasing my fish oil and magnesium. Only a week has passed and I feel like a new woman. And I know it is working because the kids are telling me ‘you are soooo embarrassing’ full of the joys of life.
Worth a try – and I am going to stop referring to myself as ‘the old chook’ and start acting like a spring chicken.
I was at my gym this morning (Vision Drummoyne) and one of the quotes on the wall was... "If you want to make your dreams come true - first you must wake up"... kind of cute.
(I suppose sharing this with everyone - will help hold me to account - my detox is due to finish 21 September - and I am keeping a food diary so I can see what I do eat - which is equally tough.)