Category Archives: Lessons Learned

The Bottom Line – Interview in full.

The Bottom Line – Interview in full.

It is curious to see the outcome of me being interviewed. I found the interview with Alex to be far more of a chat with the friend over coffee. I was surprised at what he managed to dig out – including ancient photo’s. It is far more about me the person than my thoughts on leadership or my view of the world.Above is the  interview with Alex Malley – That appeared on Channel 9 at 4pm 14 June (19 minutes)….

I love branding…. it’s all in the detail

I love branding…. it’s all in the detail

My colleague Sarah – Head of Marketing at RedBalloon picked this detail up – and she shared with me because she knew that I LOVE this sort of thing. Years ago when I worked at Apple I was accountable for marketing to the printing and publishing industry. The design community took me aside and taught me about detail and consistency (demanding this from the Mac – now we take all that WYSYWIG stuff for granted). Brand recognition is built through…

The ‘Fear of Missing Out’ epidemic

Perfect for "being present"

I pose the question’ are we so busy staying connected that we have disconnected?’ Are we so busy to dash off an email we forget that a quick phone call can not only do the trick but be more time effective (as well as build the relationship). Perhaps you prefer email to ‘sneaker net’ just popping by a colleagues desk to ask a quick question. Or worst of all what about the ‘copy everybody’ in the company into my correspond…

Retailers need to know your time is their money.

I'll have a coffee instead

I had half an hour between meetings in the city of Melbourne today – and I had some gift vouchers that I had received from my American Express membership rewards program; I thought what a great idea – I will have a little shop to get out of the cold and use these vouchers. I selected the items in less than 10 minutes…. 1 hour and 20 minutes later I was still standing at the cash register…. Ironically I had…

Three Leadership Fundamentals

Three Leadership Fundamentals

On the front page of the Australian Financial Review yesterday an article appeared ‘introducing’ us to one of the senior ministers in Rudd’s new government. Most of his cabinet has no ministerial experience – and it made me wonder what type of leaders they will make. Will they inspire the Australian people, unite us to a cause – grow our economy.? You’ve heard the term ‘a born leader’? Whilst leadership skills can be innate, there are skills and attributes that…

Advice: ‘Work for nothing to get ahead.’

With Julie Coates (and EO board members Jo Burston and Danny Kordahi)

It is always wonderful to discover the journey of successful female executives. Last week I had the privilege of meeting the Big W General Manager Julie Coates. Whilst she primarily spoke of the success of the discount department store over the past few years – I was also interested in her journey through retail to her present role. She started her career as a maths teacher in Victoria. (She is clearly strong with numbers and has a great head for…

Australian Women – what we really want (and deserve)

Australian Women – what we really want (and deserve)

In celebration of International Women’s Day (8 March) LinkedIn has released the ‘What Women Want @ Work’ global study. According to the study, the majority of Australian women (65 per cent) define professional success as having the right balance between work and personal life, and 68 per cent believe they can ‘have it all’. And while everyone’s version of ‘having it all’ is different – in the same way we all have our own definition of ‘success’ – overall, I…

Honestly…

Honestly…

From time to time publishers send me books ‘hoping’ that I will read them and that I might write something on this blog. They sit in a pile on my desk… One sat on the top of the pile ‘The (Honest) truth about dishonesty – by Dan Ariely – How we lie to everyone – especially ourselves. I read it from cover to cover and couldn’t put it down. But for the sake of honesty I need to declare that…

Eleven essential talents for marketers

Marketers are story tellers 'driven' by purpose

The great game of business is all about change. It is about adapting to the environment – listening and responding to all stakeholders. There is no doubt that this century marketing is forever different. People do not want to be bombarded with messages that are not relevant to them. They want to have someone ‘curate’ what is interesting and what they want to hear about. Everyone wants to feel that they can have an ‘intimate’ relationship with the brands that…

A story of four people

Thanks Chau for the story on accountability

People do often ask what is the ‘one thing’ that I believe has created the success of RedBalloon. There is not ‘one thing’ – except maybe lot’s of hard work by lot’s of people. But I do know that accountability is a big part of that – and that my personal motto has always been “if it’s meant to be it’s up to me”.  My colleague Chau shared the below poem with me (via Megan) – I thought how apt….