We can track, watch and measure the results of our marketing activity more than we have ever been able to before. (When I started in marketing – it was a big idea to put a coupon in a print ad just so we could track the responses.) Organizations can measure the lifetime value of a customer, (apparently Disney knows that the average family of four who visit one if its parks will spend on average $50,000 with them during their…
Imagine nearly half the working population is not happy at work doing what they are doing…. This is a terrible. How can people be productive if they are not happy. Australian’s are supposed to be a nation of happy people.. we live in one of the luckiest countries on earth – yet according to CareerOne.com.au and Coredata we are not enjoying ourselves. According to a new survey nearly half of the working population is dissatisfied in their role and feel…
I picked these gems up this week at the AHRI conference in Brisbane. If you’re one in a million in China . . . there are 1,300 people just like you. The quarter of the population in China with the highest IQs. . . is 16 times greater than the total population of Australia. If you took every single job in Australia today and sent it to China. . .You could do it again and again and again 79 times….
Love Recruitment did a survey of its clients to find out what bothers people the most in the office. Given my curiosity about employee engagement these are things I had never really considered. If people just want to get on with their day there is a lot of ‘noise’ that can get in the way. 47% dislike time-wasting emails such as jokes, video attachments or irrelevant group emails. 18% dislike mobile phones ringing 16% dislike colleagues taking smoke breaks 10%…
We are really quite busy at RedBalloon on Valentine’s Day, not only with voucher deliveries but also in organising wedding proposals. We had some great ones this year. Proposals took place on a Harley, in a hot air balloon, a gondola, at a seaplane picnic, and scuba diving. These are some of the less obvious places people popped the question this year on 14th February. So when I saw these numbers come in I thought it interesting reading. Reed Gift…
I was at a book launch this morning (more on that later) and Peter Switzer was presenting what he thinks is critical to the success of a business. He had an acronym to demonstrate the commitment it takes..he said you need to ESD – Eat, Sleep and Drink your business. The point is though for me it does not seem like hard work when you are truly passionate about what you do. I was sent this excerpt today and it…
Business is simple. There are two ways to make a business profitable – sell more or reduce costs. If you get a bill for something, you analyze it and establish if there are any savings that can be made. But we don’t know what we don’t know. That is,? there is no monthly bill to let us know what disengaged employees cost us that month. What does it cost us when people are daydreaming, wishing they were somewhere else, gossiping…
I had the wonderful opportunity to hear Tim Pethick, founder for Nudie Juice, speak this week. What a remarkable branding story. He shared some alarming numbers about how numb we have become to marketing messages. We have been yelled at by advertising for too long…we are over it. The point is – what are we as marketers doing about it? … Our role must change from being those who create noise ? to those who listen and respond. Customers want…
I picked this up this week in BRW. More than 44 per cent of Australian employees say the poor quality of their managers makes them very unhappy at work. Engineering tops the list of the unhappiest industry in which to work. according to Seek’s 2006 survey of Employee Satisfaction and Motivation. However, the good news is that workers are overall much happier this year than they were last year. 37 percent say they are happy or very happy compared with…
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Two Australian’s on global stage.
Great to pick up the papers this morning and see that two Australian companies – BHP Billiton and Woolworths have made it to Fortune Magazine’s "worlds most admired companies" list. The SMH reported in relation to the list, "Hay Group, which each year analyses a particular aspect of the findings, this year concentrated its analysis on how companies across the globe managed employee reward programs. It found the companies that made up the most admired lists did a much better…