Category Archives: Innovation

The importance of peers, networks and ideas – for 2016

The importance of peers, networks and ideas – for 2016

    We are going nowhere fast if we do not surround ourselves with instrumental, successful, wise, courageous and inspiring people. How can we expect to challenge ourselves to greatness if we are only seeking advice from ourselves? (And maybe having some fun as we do.) At the core of every entrepreneur is a network of greatness – whilst not called “Boards” they almost are just that. A number of trusted “advisors” we go to for help, advice, encouragement and…

Innovation is not the idea…it is the ‘means’ to change the world

Innovation is not the idea…it is the ‘means’ to change the world

I find it fascinating that every meeting I have had recently keeps coming back to one central discussion point: the state of entrepreneurship in Australia. What are the stopping points for success and where are the opportunities to excel? I am having so many conversations that dance around this landscape and these conversations have raised many interesting observations…even this morning on Fitzy & Wippa’s radio show we discussed all things innovation.  Not to mention all the innovations we are seeing…

New ‘crop’ of great innovators

MAP Innovators pitch at an ANZ event - I was the warm up gig

Here is a list of the teams that pitched. More information is available on the MAP website. ·         Hypetap is a platform that connects an invitation only network of agencies, brands and influencers to work on marketing campaigns together. A full suite of management tools allows brands and agencies to easily find influencers, negotiate, facilitate payments, track results, and project manage their campaigns. ·         Parkhound is an online community where members can easily exchange and lease parking spaces with other drivers….

Getting ready for Shark Tank Season 2

Getting ready for Shark Tank Season 2

In the lead up to heading back into the Shark Tank for another period of filming for this inspirational Australian made business reality show, I thought I would share a few thoughts on how to prepare for your day in the Tank (or for everyone else, pitching your idea to anyone in your network). There will be people nervously getting ready for his or her day in the Shark Tank… you have probably watched every episode from last season a…

RedBalloon 2.0

RedBalloon 2.0

What do the following music albums have in common? Carole King’s ‘Tapestry’, Jimi Hendrix’s ‘Axis: Bold as Love’, Nirvana’s ‘Nevermind’ and Bob Dylan’s ‘The Freewhelin’? If you’re a music wiz, you might know that these are the critically acclaimed second albums of the above musicians. But what you might not know is that these albums are known as being significantly better than their debut predecessors. Today we’re welcoming RedBalloon 2.0 – our long-awaited “second album”. We have launched a new…

If I’d Stayed at Apple, I’d Never Be an Entrepreneur

Apple in the early 1990s (was I really wearing red back then too)

“Could have,” “would have,” and “should have” are all statements of regret, and not ones that I tend to use. I “should have” practiced more yoga and I “could have” started when I was younger, so I rarely look back. So when I was asked to write this, it gave me time to reflect and dream about what life might have been like if I had not left my job at Apple. I was a marketing manager at Apple Australia…

‘Striving’ women entrepreneur ecosystem.

‘Striving’ women entrepreneur ecosystem.

Of course I would much rather say that we had a ‘thriving’ women entrepreneur ecosystem but striving is a start. We have achieved so much since April 2012 when Melbourne-based startup incubator York Butter Factory caused controversy with it’s tweets that were labeled as ‘sexist’ and derogatory for women entrepreneurs. In fact it is so exciting to see how far and established the community is – I want to share this freely should you have the desire to connect in…

I was sitting quietly at my desk….

I was sitting quietly at my desk….

I was sitting quietly at my desk last Wednesday… going through some emails, being intentional about getting back to people as soon as I can when I get an email from Pip Marlow – Microsoft Australia Managing Director. I don’t know Pip so it was unusual to hear from her. With interest I read the missive headed up “Joined- Up Innovation.” Dear Naomi I wanted to let you know that tonight Microsoft will proudly recognise you at an event being…

What does Cloud Computing mean to RedBalloon?

RedBalloon has it's vision in the cloud.

Years ago – at the very beginning of time (well it feels that long ago), we began to think about what RedBalloon could look like. I took my hard earned $25k and visited a web developer. $25,000 later I had a very average website with no content management system. The site was ‘framed’ and even worse, not hosted. For many entrepreneurs, technology is their Achilles’ heel. And I was no different. What I had was a business idea, and from…

Clouds level the business playing field

Clouds level the business playing field

I was invited a few weeks ago to attend the V8 Supercars in Launceston… in the 12 years I have now worked at RedBalloon I have seen many a car (and been in side many a V8) as they raced around the circuit…. and given that the event was in Tasmania – and my close colleague Lauren is from there…. I thought she would have an interest. I was unaware the degree to which she is a rev-head. As a…