Category Archives: Innovation

If I’d Stayed at Apple, I’d Never Be an Entrepreneur

Apple in the early 1990s (was I really wearing red back then too)

“Could have,” “would have,” and “should have” are all statements of regret, and not ones that I tend to use. I “should have” practiced more yoga and I “could have” started when I was younger, so I rarely look back. So when I was asked to write this, it gave me time to reflect and dream about what life might have been like if I had not left my job at Apple. I was a marketing manager at Apple Australia…

‘Striving’ women entrepreneur ecosystem.

‘Striving’ women entrepreneur ecosystem.

Of course I would much rather say that we had a ‘thriving’ women entrepreneur ecosystem but striving is a start. We have achieved so much since April 2012 when Melbourne-based startup incubator York Butter Factory caused controversy with it’s tweets that were labeled as ‘sexist’ and derogatory for women entrepreneurs. In fact it is so exciting to see how far and established the community is – I want to share this freely should you have the desire to connect in…

I was sitting quietly at my desk….

I was sitting quietly at my desk….

I was sitting quietly at my desk last Wednesday… going through some emails, being intentional about getting back to people as soon as I can when I get an email from Pip Marlow – Microsoft Australia Managing Director. I don’t know Pip so it was unusual to hear from her. With interest I read the missive headed up “Joined- Up Innovation.” Dear Naomi I wanted to let you know that tonight Microsoft will proudly recognise you at an event being…

What does Cloud Computing mean to RedBalloon?

RedBalloon has it's vision in the cloud.

Years ago – at the very beginning of time (well it feels that long ago), we began to think about what RedBalloon could look like. I took my hard earned $25k and visited a web developer. $25,000 later I had a very average website with no content management system. The site was ‘framed’ and even worse, not hosted. For many entrepreneurs, technology is their Achilles’ heel. And I was no different. What I had was a business idea, and from…

Clouds level the business playing field

Clouds level the business playing field

I was invited a few weeks ago to attend the V8 Supercars in Launceston… in the 12 years I have now worked at RedBalloon I have seen many a car (and been in side many a V8) as they raced around the circuit…. and given that the event was in Tasmania – and my close colleague Lauren is from there…. I thought she would have an interest. I was unaware the degree to which she is a rev-head. As a…

Clever Corp the hypothetical

Geoffrey Robertson with panelists at the Telstra CIO forum in Melbourne

  Geoffrey Robertson with panelists at the Telstra CIO forum in Melbourne I find myself on a board with David Thodey, Anna Bligh and Graeme Samuel and . And we are the new board of Clever Corp – and fictitious corporation invented by hypothetical luminary Geoffrey Robertson. For more than an hour Geoffrey weaves his questions around corporate governance, ethics and growths in a new world of business. I listen intently never sure when he will turn to me –…

Four thoughts on creativity

What every happened to?

Over the years I have had many people say to me “what a fantastic idea RedBalloon is..” often followed by the statement “I was going to do something like that” or “I wish I’d thought of it.” Ideas and creativity are critical to the success of any venture. I was in Utah last week at and Entrepreneur Organization conference and the opening speaker was serial entrepreneur Josh Linkner. He opened his presentation with a US business story about  the Dollarshaveclub.com…

Creativity creates the competitive edge

A creative Christmas at RedBalloon

With Christmas rushing headlong towards us – last years innovations are now in full swing at RedBalloon. As we get, bigger, older and more established the last thing we want to do is forget what made us the award winning, innovative business that we are. One thing I do know is that innovation can come from anywhere and everywhere – inside and outside and organization. So when my colleague Kristie shared what she learned at the recent Creative Innovation conference…

I’m not one to give advice but……

Never to early to start good habits

I was at a resort last week; what a great place to people watch – to be an observer of all things human. I noted a couple coming to the breakfast restaurant with their two tiny tots on their respective backs – I observed silently ‘how cute’. The couple sat nearby with their 2 & 4 year olds. I was surprised to see the parents setting up two iPad’s for each of their little girls to watch (during breakfast)…. and…

Marketing: an industry of cool?

Too cool.... The Cool Hunter tells us what is [apparently] cool

This is my column from Monday 16 July 2012 in the Australian – just in case you missed it.     I was asked by the Australian to comment last week after a judge in the UK deemed Samsung’s Galaxy tablet “not as cool” as the Apple iPad, as part of the ongoing patent war between the two techno giants. Apparently he tweeted his verdict from the bench on his iPhone. As a marketer I can say the judge’s comments…