Category Archives: ‘The Australian’

Marketing: an industry of cool?

Too cool.... The Cool Hunter tells us what is [apparently] cool

This is my column from Monday 16 July 2012 in the Australian – just in case you missed it.     I was asked by the Australian to comment last week after a judge in the UK deemed Samsung’s Galaxy tablet “not as cool” as the Apple iPad, as part of the ongoing patent war between the two techno giants. Apparently he tweeted his verdict from the bench on his iPhone. As a marketer I can say the judge’s comments…

Face it, social media is not ‘the big answer’ to customer engagement

Social Media is not for bored

This is the article in full that appeared in the Australian this morning…here it is in full if you missed it. The heading was: “Face it, social media won’t work if the brand’s boring.” I was introduced as a “social media expert” recently on ‘Mornings’ on Channel Nine – this is something I had not really considered, I’m merely a founding director of a business – and through some social media (I have written 645 blog posts at time of…

Is Pinterest the next big thing?

The world catalogued into one big 'scrap book'

This article first appeared in The Australian on 5 March 2012 – I thought I would share for those who might have missed it. The only constant online of course is  change – just as I think I’ve got Twitter, LinkedIn and FaceBook worked out – other interactive social sites show up. My 16 year old daughter has taken herself off FaceBook – claiming that Tumblr is where it is all at… and now Pinterest has arrived and appears to…

Three steps to making money online

Our Customer Experience team - 'Being Real'

Another interesting question posed by The Australian – everyone is looking for the get quick rich scheme – and the reality is that there are none – unless you don’t mind a bit of hard work… here is my response to the question “How to make money online?”. This century is all about transparency and authenticity – people want to know that you are real. But having a great product that appeals to people and will get them talking is…

It’s a community issue.

My colleague Phil, Having a great time at work - AND being a great Mum - it is possible to have it all

Last week I was posed the question by the Australian newspaper “what are the difficulties of being a digital woman?” I share with you my response which appeared in full in the paper on Monday 29 August 2011. “Being a women in the business world (online or offline) is very normal to me – but I am kind of like an Ostrich with my head in the sand. I don’t really know what I miss out on – the rugby…

Three online branding lessons

Three online branding lessons

It seems that lately I am being approached by many people who are asking a similar question, “How did you do it?”.  Obviously I write this blog so that I can share what I have learned which also means that people can dip into what they think is relevant for them whenever they choose. My initial reaction when people ask “how did you do it?” Is that it wasn’t ‘I’ … it was ‘we’. I have been fortunate that I…

This Business Life – Up and Away

This appeared in todays Australian newspaper. – I thought that some of my answers might give more background on where we came from. What was your first business venture and how did it perform? Apart from trying to start a circus at eight years old my first business venture was a freelance marketing consultancy called Bright Marketing. It was a very viable business and made money, but because it was a personal services-based business and there was only one of…