Naomi Simson redballoon events

The importance of peers, networks and ideas – for 2016

    We are going nowhere fast if we do not surround ourselves with instrumental, successful, wise, courageous and inspiring people. How can we expect to challenge ourselves to greatness if we are only seeking advice from ourselves? (And maybe having some fun as we do.) At the core of every entrepreneur is a network […]

Naomi Simson speaker

New ‘crop’ of great innovators

Here is a list of the teams that pitched. More information is available on the MAP website. ·         Hypetap is a platform that connects an invitation only network of agencies, brands and influencers to work on marketing campaigns together. A full suite of management tools allows brands and agencies to easily find influencers, negotiate, facilitate payments, […]

Naomi Simson Shark Tank season 1

Getting ready for Shark Tank Season 2

In the lead up to heading back into the Shark Tank for another period of filming for this inspirational Australian made business reality show, I thought I would share a few thoughts on how to prepare for your day in the Tank (or for everyone else, pitching your idea to anyone in your network). There […]

RedBalloon's new website

RedBalloon 2.0

What do the following music albums have in common? Carole King’s ‘Tapestry’, Jimi Hendrix’s ‘Axis: Bold as Love’, Nirvana’s ‘Nevermind’ and Bob Dylan’s ‘The Freewhelin’? If you’re a music wiz, you might know that these are the critically acclaimed second albums of the above musicians. But what you might not know is that these albums […]

How I got hooked on a peg – called HEG

This article first appeared in BRW in the week following the airing of Episode 5 of Shark Tank Australia. When the double doors open and someone walks through the Shark Tank ready to start their pitch, there are a number of things that go through my mind. Do I know anything about this industry? Could […]

Naomi Simson shark tank season 1

Is an investor what you want?

As we enter the second month of Shark Tank, I thought it was time to reflect on an important topic. Although this might seem confusing, sometimes when you miss out on an investment deal, it’s actually the best thing for your business. This may seem contradictory, but when someone so passionately shares the ins and […]

Naomi Simson events entrepreneur

‘Striving’ women entrepreneur ecosystem.

Of course I would much rather say that we had a ‘thriving’ women entrepreneur ecosystem but striving is a start. We have achieved so much since April 2012 when Melbourne-based startup incubator York Butter Factory caused controversy with it’s tweets that were labeled as ‘sexist’ and derogatory for women entrepreneurs. In fact it is so […]

I was sitting quietly at my desk….

I was sitting quietly at my desk last Wednesday… going through some emails, being intentional about getting back to people as soon as I can when I get an email from Pip Marlow – Microsoft Australia Managing Director. I don’t know Pip so it was unusual to hear from her. With interest I read the […]

What does Cloud Computing mean to RedBalloon?

Years ago – at the very beginning of time (well it feels that long ago), we began to think about what RedBalloon could look like. I took my hard earned $25k and visited a web developer. $25,000 later I had a very average website with no content management system. The site was ‘framed’ and even […]