innovation lessons for small business owners

The seven traits of an innovator

Innovation lessons for small business owners I am often engaged to speak about innovation and strategy… not in an academic sort of way, people want to know how I took an idea and turned it into reality. One thing (unfortunately) that we do know is that most start-up businesses never reach the heights that match […]

Where do ideas come from

RedBalloon was not the first business idea I had – but as I look back now I realise that of all the ideas I had, it was the one that inspired me, that I was passionate about, that I could see myself making a difference with. As I learned later when I did a Harvard […]

What ever happened to….

We all love a success story; now I find quite regularly that the first question that I get at speaking engagements is “whatever happened to the businesses you invested in as part of Shark Tank?” When we are on set – I am looking for not just the business idea, and does it meet with […]

No one intends to crash and burn

As the new book ‘Ready to Soar’ begins to arrive in book stores I reflect on why I dedicated hours and hours to putting down on paper what is in my brain. The experience of nearly 30 years of being in, or working with small business has given me not just vast knowledge but battle […]

Start Up businesses #ReadyToSoar: March

  One of the great things about being a ‘Shark’ on Network TEN’s Shark Tank (returning soon) is that I get ‘pitched’ regularly – well maybe people are just sharing their fantastic ideas with me. One thing I can do is to support these businesses by letting other people know how great they are – so once […]

Naomi Simson redballoon events

The importance of peers, networks and ideas – for 2016

    We are going nowhere fast if we do not surround ourselves with instrumental, successful, wise, courageous and inspiring people. How can we expect to challenge ourselves to greatness if we are only seeking advice from ourselves? (And maybe having some fun as we do.) At the core of every entrepreneur is a network […]

Naomi Simson speaker

New ‘crop’ of great innovators

Here is a list of the teams that pitched. More information is available on the MAP website. ·         Hypetap is a platform that connects an invitation only network of agencies, brands and influencers to work on marketing campaigns together. A full suite of management tools allows brands and agencies to easily find influencers, negotiate, facilitate payments, […]

Naomi Simson Shark Tank season 1

Getting ready for Shark Tank Season 2

In the lead up to heading back into the Shark Tank for another period of filming for this inspirational Australian made business reality show, I thought I would share a few thoughts on how to prepare for your day in the Tank (or for everyone else, pitching your idea to anyone in your network). There […]

RedBalloon's new website

RedBalloon 2.0

What do the following music albums have in common? Carole King’s ‘Tapestry’, Jimi Hendrix’s ‘Axis: Bold as Love’, Nirvana’s ‘Nevermind’ and Bob Dylan’s ‘The Freewhelin’? If you’re a music wiz, you might know that these are the critically acclaimed second albums of the above musicians. But what you might not know is that these albums […]

How I got hooked on a peg – called HEG

This article first appeared in BRW in the week following the airing of Episode 5 of Shark Tank Australia. When the double doors open and someone walks through the Shark Tank ready to start their pitch, there are a number of things that go through my mind. Do I know anything about this industry? Could […]