Category Archives: Articles

Why I ate pet food on national TV and why I would do it again

Image courtesy of TEN - On set for Shark Tank

When I walked into work on Monday morning I was met by RedBalloon’s PR Executive who greeted me with, “You’ll never believe the headline I just read about you!” The article she was talking about was Shark Tank recap: The night Naomi Simson ate dog food on national television. There’s no doubt eating food meant for canines makes great TV, but there was actually a very real business reason why I did it… it’s called “customer experience”. During episode two…

‘The Sharks’ reveal their secrets to running a successful business.

View the video on Secrets to Success here on TenPlay

THEY are ‘The Sharks’ on Ten’s new reality show Shark Tank — and here they reveal their secrets to running a successful business. This article appeared in news.com.au on 18 February 2015 So just who are these entrepreneurs and what have they done to be worthy of the label ‘Shark’? Tech entrepreneur … Steve Baxter from Shark Tank. INTERNET PIONEER STEVE BAXTER My business motto is… Do business you are proud of. The best deal I ever made was… On…

Seven secrets to nailing your pitch

Image courtesy of TEN

  Let me paint a picture for you .?.?. You’ve been practising your business pitch for days – to family, friends and even your dog. You’re confident everyone will love your idea as you’ve been told you’re onto a winner. As you wait for the signal, you rehearse your pitch over and over again. This is the moment you have been waiting for. The music starts as you begin the long walk through the Shark Tank. The doors swing open…

Best Advice: Persistence (from Live What You Love)

Best Advice: Persistence (from Live What You Love)

Persistence – extract from Live What You Love When asked to contribute to this special LinkedIn Influencer content edition – I knew I had to share some of what I have written in my about to be released book “Live What You Love” I headed it up “Best Advice: Get in the driver’s seat” Some of the best advice I was given was simply: “Don’t give up – if it was easy everyone would do it.” However it is important…

Personal appearance, style or brand are not the same thing

Selecting the 'costume' for the filming of Channel Ten's Shark Tank - red red or red...

  Recently I wrote about a ‘new you’ for New Years. Style is not the same as ‘brand’ nor is style the same as appearance. I am a big believer in people being themselves, however I also believe in people respecting the people around them. Colour is one thing that I use consistently to help people know me. It is no coincidence that to celebrate my coming of age the theme of the party was ‘bright’. My first attempt at…

What You Need to Thrive as a Startup

What You Need to Thrive as a Startup

Way back last century I thought it would be a great idea to leave my safe, secure and (relatively) well-paid corporate job to start my own business. I had worked for big corporations, who had big budgets, planning processes, accounts departments and IT help desks… in startup land you have none of these things, and there is no one to ask about anything. Last century we did not have Google as a “question/answer tool,” or YouTube with “how-to videos,” or…

New Year… new you? Your personal style.

Making a powerful choice about matching your 'look' to your aspirations. (Always in red at work - during the filming of Channel Ten's Shark Tank Australia

I always find that at the beginning of the year I reflect on what I achieved last year and what I plan to do differently this year. One thing we often avoid considering is our personal style (and the impact our choices have on people around us). Does how you present yourself reflect who you are planning to be this year? There’s a lot of information available to help you to consider what is right for you. You will want…

The day Richard Branson turned me down.

The day Richard Branson turned me down.

I posted this article on LinkedIn as part of it’s influencer program. I find myself reflective at this time of year – thinking about the wins of 2014 and the opportunities for 2015. I’m excited for the coming year as I have much coming up: the launch of my book in March “Live What You Love”, the airing on Channel Ten of Shark Tank Australia, and being invited to join a global leadership program… There is much to be excited…

What I see for a successful 2015

Standing out and fitting in.. all about customers

I was asked by the editorial team at LinkedIn to pen what I see coming for 2015 so I have put some thoughts together to look at ideas and trends that are likely to shape 2015.  Next year is likely to be a very big year for me too – with three big new initiatives that I am working on in the new year – no guesses that one is Channel Ten’s Shark Tank and another is the launch of…

What is the best business idea?

Shark Tank entrepreneurs Andrew Banks, Steven Baxter, John McGrath and Janine Allis

This month we have been on set shooting “Shark Tank” Australia – for Channel Ten. The team of ‘sharks’ (pictured) is reviewing people pitching his or her business ideas – as we celebrate entrepreneurship and invention there are other things I will be looking for in the business ideas that — with nurturing and investment — will become great businesses. We will see hundreds of business ideas. Not all will make it to TV. Some will paint themselves as a…