The Perfect Blog Post Length

The Perfect Blog Post Length

A note on brevity Let me keep it brief. Whether your blog is long or short remember: “When we read, we hear a rhythm. There is a rhythm to the words”, according to Tomasz Tunguz. Were you around six months ago during the rise of this social media...

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Retail trends 2018

Retail trends 2018

Retail has changed forever — we must adapt Retail will never be the same and we need to get used to it. I have attended two retail transformation conferences in the last few weeks and the message is clear: retail IS disrupted. This is not a downturn. Forever the...

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Instagram Trends

Instagram Trends

Why Instagram is the new ‘homepage’ for business If you haven’t noticed the algorithm changes on Instagram then I’m not sure what social media rock you’ve been hiding under, because across the board, engagement levels are down. Whether you’ve...

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Creating a brand story

Creating a brand story

Smartphone addiction = a chance to create your brand’s ‘love story’ You may well have sat in a restaurant and seen people around you staring at their smartphone, or in the bus or tram, or in shops… even walking along the street. As a society, we’re...

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Retail in Australia

Retail in Australia

Retail in 2018 is challenging… what are we doing about it? Retail in Australia (and everywhere else) is facing it’s most challenging year, ever… the question is: what are we going to do? I recently read a piece written by Scott Galloway about the rise of...

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