Daily Archives: March 12, 2010

Teaching an Old Dog new tricks.

Dexter 'old dog' on duty at RedBalloon - Mic's mate

This week I was presenting at the Marcus Evans HR Summit on the Gold Coast – and I shared some of what I believe has created an engaged team at RedBalloon. I was very quick to let the audience know that I am not an HR professional, but a marketer passionate about a brand… who knows that people and relationships make a brand. So engagement is an obvious priority for me. I also said that ‘we tried a lot of…