An Amazing Experience

This is my ninth RedBalloon Christmas... And so far it has been the most exhilarating. The numbers are way up on last year. All the planning, preparation and investment means that things seem to be going smoothly. No chaos. The team has it all in hand. We are so much bigger now that there are people to do all the right things at all the right times.

Our retail locations, at Myer, Target, Dymocks and Westfield Bondi and Chatswood are making a new business for us in an off line world. The online retailer going into traditional retail. A very exciting development. To change gifting in Australia forever we need to be where people are purchasing gifts, hence the move to retail including gift cards in Australia Post, Big W, Woolworths and many others.

Every day we seem to be breaking new ‘world’ records... number of people spoken to, emails answered, experiences delivered, and numbers visiting the website. I see now the investment we have made in building enterprise level robustness into the site has more than paid off.

It is the investment in the team, however - that is delivering the most unbelievable Christmas. We did not let up on any of our programs during 2009, no matter the gloom and doom in the papers. We have many new people who are experiencing their first Christmas at RedBalloon - there is an air of excitement - of camaraderie, a shared sense of achievement.

And I just got the best Christmas gift that any employer could receive. Hewitt has accredited RedBalloon as one of only five Best Employers in Australia for 2009.

Thank you - Thank you - Thank you to all the RedBallooners, especially the Employee Experience Team,  our customers, suppliers and amazing supporters. It really is an amazing experience.

Casey and Megan the Employee Experience Team - cooking a little breakfast for the team