Wotif.com Holdings Limited (Wotif Group) today announced it had entered into an agreement to acquire all the issued shares in Go Do Pty Ltd (GoDo) from RedBalloon Pty Ltd (RedBalloon)
Established in 2006 as part of the RedBalloon Group, GoDo provides a real time online booking service for “things to do” in Australia and New Zealand. GoDo sells these activities direct via its website (godo.com.au) and via a network of affiliate sites and third party distributors.
With more than 1,000 suppliers providing 2,000 plus bookable activities, GoDo is a leading operator in the activities market place. Products are extremely diverse ranging from theme park passes, day spas, cooking classes, skydiving, hot air ballooning and V8 racing, to name but a few.
RedBalloon CEO Naomi Simson said “We are pleased that the GoDo business has been acquired by Wotif Group, a world class entrepreneurial organization operating in the travel space. There is a great cultural fit between the businesses and offers great synergies for both parties.
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
