Wotif.com Holdings Limited (Wotif Group) today announced it had entered into an agreement to acquire all the issued shares in Go Do Pty Ltd (GoDo) from RedBalloon Pty Ltd (RedBalloon) Established in 2006 as part of the RedBalloon Group, GoDo provides a real time online booking service for “things to do” in Australia and New Zealand. GoDo sells these activities direct via its website (godo.com.au) and via a network of affiliate sites and third party distributors. With more than 1,000…
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Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Leaving Home.
In the past eight years since founding RedBalloon, we’ve created several businesses along the way and they all have lead to other greater things. One of the businesses that we invented was to solve a particular ‘problem’ that we had at RedBalloon – some 30% of our customers are self purchasers, another words they really like the activities we offer and want to do them themselves. Friday afternoons were frantic as people called our customer experience team wanting to know…