I’m glad I wrote the blog ‘Am I being stalked’ – Instead of dwelling on the issue, I got not just support but also a response. The founder of the business herself emailed me. I had never been in contact with her before. It takes a big person to make such an apology below.
- “Dear Naomi, First and foremost, an introduction of who am I. I believe you have heard of the company called XXX – and this company is very much inspired by Red Balloon & Red Letters.
- Seeing two very successful woman take off in this business has inspired me very much to start something similar. I understand that I’ve become too consumed in trying to be these two very successful women (yourself and Rachel Elnaugh) that I may have accidentally tread on the wrong road path – a path that is not my own.
- I would like to apologise if I have cause any kind of unpleasant feelings on your end. I’m very new to being an entrepreneur, and quite frankly – am looking up to you and Rachel as my role model.
- XXX is totally based in XXX – and have no intention at all to penetrate the Australia market. We’re here to introduce the concept to people who are dwelling here – to buy experience gifts for their friends and family who lives in XXX.
- You have given me a wake up call indeed – a call for me to finally realise I have to create my own personality rather than duplicating you. That is something that I will now focus on. Once again, I’m truly apologetic about my distasteful actions and I would appreciate your understanding on this.”
And here is my response….
- “Hello XXX, Thank you for this apology it is appreciated and accepted.
- I have mentored many people and supported them as they commence their business journey. (In fact I just met with a young fellow in Spain who is about to start an experiences business and I was most happy to share my years of wisdom with him.)
- You are in a different geography… And I wish you well – experience gifting is very exciting and a fabulous business.
- I have one request – and that is that you cease using balloons in your promotion or even with the gifts. The world is a small place and there are many expatriates between each of our countries. I would hate people to think inadvertently that we are one in the same company.
- You have a beautiful concept – perhaps you could make it more of a feature. Getting big luscious ribbons produced in a signature shape – so that every one knows it.
- I’d appreciate you letting me know that you have removed the helium balloons from your activity.
- I do wish you all the best and lot’s of fun on your entrepreneurial journey and I’m sure that we will meet in person at some time in the future.
- Kind regards Naomi”
I love a happy ending… and a problem shared brought the best result. Thank you
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...









One Comment
Wow! Fantastic outcome. I think it was very big of this lady to come forward – others may have just quietly removed your references from their business. For this we must credit her…(no pun)
Who said anything about needing lawyers?!!
Thanks for sharing
Shiraz