Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of I want what she is having which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
It’s time to plan for an exciting year.
It's planning and review season at RedBalloon - everything seems to happen at this time of year. And this year it will be tougher to produce the operational plan when we still don't know how the economy will impact us.
I'd like to think that the planning process is more than a bunch of 'guesstimates'. I've always been one to 'take my destiny on myself' - I have never considered hope a strategy. Here is a piece that I did for Verne Harnish on planning.
This year more than ever will be about knowing what you are the worlds best at and doing more of it.