Monthly Archives: May 2009

Looking after the ‘lucky country’

By naomisimson | Published: May 29, 2009
I have been visiting a number of the RedBalloon experience suppliers (many of whom are small enterprises)– meeting with them first hand to get a good understanding of how business is tracking and what is going on in their businesses. I've discovered unanimously that they are all of one mind, that is, as times look [...]
Posted in Gift Experiences | 1 Comment

Play it forward – with your team

By naomisimson | Published: May 18, 2009
This story is simply one of the basic lessons in life – and in business even more so. People have long memories, they move from company to company. Some of the lessons I learned 20 years ago as a young marketer I keep with me today. This story is one I want to share with [...]
Posted in Articles | 3 Comments

Apparently Mum is recession proof.

By naomisimson | Published: May 7, 2009
From time to time the RedBalloon marketing team put a survey out to our customers... We wanted to know more about what people do for their Mums on Mother's Day. Well apparently people are defying economic uncertainty and pressures to tighten spending, Respondents have vowed not to forget Mum this Mother's Day – but our [...]
Posted in Interesting Numbers | Leave a comment

Great Places to work…’is more than just company sponsored dog walking.’

By naomisimson | Published: May 6, 2009
It was actually Marcus Buckingham who said in the book 'First Break all the Rules', that leadership was more important than 'company sponsored dog walking'. This is relevant when you look at the segment from sunrise. We have had many emails since this article on Sunrise about - 'What breed is Dexter?' (Spoodle) He has [...]
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What is more important, talent or drive?

By naomisimson | Published: May 6, 2009
I was recently asked a whole bunch of questions by a journalist.... here is my response. Talent versus drive: As an entrepreneur we face much adversity, in fact we are like those clown punching bags that you hit which keep bouncing back up. You have to have drive, persistence and passion. There is no faking [...]
Posted in General | 3 Comments

What are the biggest barriers to growth?

By naomisimson | Published: May 5, 2009
At the recent Growth Summit - I listened carefully to what Bob Bloom had to say about growth. RedBalloon has always grown organically, no acquisitions, mergers or other major transactions. So I was fascinated to listen on how to keep growing from within. Clearly the bigger a company gets the harder it is to have [...]
Posted in Input Please | 1 Comment