Daily Archives: April 27, 2009

Loud and Proud for the brand

Working for a small unknown company can have it’s advantages – People don’t yet have a story in their head about what that brand means to them. [It was a really turning point for RedBalloon when at social events I no longer had to describe what RedBalloon did. In fact now many people tell me what RedBalloon delivered for them – they share the experience of what they gave or received. This is a true delight for me as the…