Daily Archives: April 6, 2009

It must be LOVE.

Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo’s on trucks. It’s about an authentic, real and open conversation that is created spontaneously by employees. Some people think that Employer Branding is about the recruitment ads that they place. Employer Branding is HR generated external communication – but it is so much more than that. In my definition Employer Branding is about…