Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of I want what she is having which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Monthly Archives: April 2009
Where is the opportunity for 2009
According to a survey by Ernst & Young – presented by Jon Dobell Managing partner, Strategic Growth Markets…
CEO's see growth coming in 2009 from:
45.4% Expand into new geographies
36.3% Target one particular market segment
27% New acquisitions
18% Drive recurring income
18% Cross selling.
The four key decisions to make that drive sustainable growth
People
Strategy
Execution
Cash.
I'm thinking [...]
Posted in Interesting Numbers 1 Comment
Too engaged…?
I was contacted recently by a woman who questions whether someone can be 'too engaged' with an employer. I went back to her and clarified what does 'too engaged look like'. She described it as 'a person who stuck their nose into everything and generally is a busy body'.
I've put my answer in a blog [...]
Posted in General Leave a comment
Loud and Proud for the brand
Working for a small unknown company can have it's advantages – People don't yet have a story in their head about what that brand means to them.
[It was a really turning point for RedBalloon when at social events I no longer had to describe what RedBalloon did. In fact now many people tell me [...]
Posted in Lessons Learned 1 Comment
What Jungle Surfing really is..
I've taken some time off during school holidays. To be with the family... but of course I cannot help being the 'chief experience officer' even on holidays... So I tried some of our more unique experiences in Far North Queensland. Some of the most delightful experiences is those that are unexpected. Jungle Surfing is one [...]
Posted in Gift Experiences Leave a comment
It’s all about being human.
There are three clear stages to achieve authentic, real employer branding communications. I discussed in the previous entry stage one – which is the logical connection to the organization. This is all about compliance… and knowing what 'you' are there to do.
We have been doing this for a long time… years in fact. We have [...]
Posted in Lessons Learned 1 Comment
Research results on source of happiness
Embedded video from CNN Video
Posted in Gift Experiences Leave a comment
A little bit obsessive…
I am currently working on updating my presentation on leadership versus management and I came across this...I remember when this was released. It demonstrates that to make a difference you must truly make a stand for what you believe in. And be prepared to be different or even a little bit crazy. I do know [...]
Posted in Quotes to inspire Leave a comment
It must be LOVE.
Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo's on trucks. It's about an authentic, real and open conversation that is created spontaneously by employees.
Some people think that Employer Branding is about the recruitment ads that they [...]
Posted in Lessons Learned Leave a comment
A view from within….