Monthly Archives: April 2009

A view from within….

By naomisimson | Published: April 30, 2009
Today is an exciting day for RedBalloon - we have been named one of BRW's top 10 Great Places to Work. I have been asked today by the media about 'how did you do it and why?' The answer is simple - it makes commercial sense and I too love working in a place which [...]
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Where is the opportunity for 2009

By naomisimson | Published: April 29, 2009
According to a survey by Ernst & Young – presented by Jon Dobell Managing partner, Strategic Growth Markets… CEO's see growth coming in 2009 from: 45.4%     Expand into new geographies 36.3%     Target one particular market segment 27%        New acquisitions 18%        Drive recurring income 18%        Cross selling. The four key decisions [...]
Posted in Interesting Numbers | 1 Comment

Too engaged…?

By naomisimson | Published: April 28, 2009
I was contacted recently by a woman who questions whether someone can be 'too engaged' with an employer. I went back to her and clarified what does 'too engaged look like'. She described it as 'a person who stuck their nose into everything and generally is a busy body'. I've put my answer in a [...]
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Loud and Proud for the brand

By naomisimson | Published: April 27, 2009
Working for a small unknown company can have it's advantages – People don't yet have a story in their head about what that brand means to them. [It was a really turning point for RedBalloon when at social events I no longer had to describe what RedBalloon did. In fact now many people tell me [...]
Posted in Lessons Learned | 1 Comment

What Jungle Surfing really is..

By naomisimson | Published: April 24, 2009
I've taken some time off during school holidays. To be with the family... but of course I cannot help being the 'chief experience officer' even on holidays... So I tried some of our more unique experiences in Far North Queensland. Some of the most delightful experiences is those that are unexpected. Jungle Surfing is one [...]
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It’s all about being human.

By naomisimson | Published: April 23, 2009
There are three clear stages to achieve authentic, real employer branding communications.  I discussed in the previous entry stage one – which is the logical connection to the organization. This is all about compliance… and knowing what 'you' are there to do. We have been doing this for a long time… years in fact. We [...]
Posted in Lessons Learned | 1 Comment

Research results on source of happiness

By naomisimson | Published: April 15, 2009
  Embedded video from CNN Video
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A little bit obsessive…

By naomisimson | Published: April 9, 2009
I am currently working on updating my presentation on leadership versus management and I came across this...I remember when this was released. It demonstrates that to make a difference you must truly make a stand for what you believe in. And be prepared to be different or even a little bit crazy. I do know [...]
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It must be LOVE.

By naomisimson | Published: April 6, 2009
Employer Branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promotional products, or logo's on trucks. It's about an authentic, real and open conversation that is created spontaneously by employees. Some people think that Employer Branding is about the recruitment ads that [...]
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