Daily Archives: March 31, 2009

I write this blog as I sit on an aircraft on my way to Melbourne to present on the power of Employer Branding. I’m seated next to a thirty something mother and her young pre-schooler. The child reads aloud from his book… the mother flicks through the in-flight magazine. She stops her son reading and she says…’look at this’ and she starts flicking through the magazine – ‘Ad, Ad, Ad, Ad, Ad…’ she announces to her 4 year old  ‘What…