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	<title>Comments on: The &#8216;Black Swan&#8217; moment can lead to the brand promise</title>
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	<link>http://naomisimson.com/2009/03/17/the-black-swan-moment-can-lead-to-the-brand-promise/</link>
	<description>Founder &#38; CEO of Leading Online Gift Retailer, RedBalloon</description>
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		<title>By: Keep Smilyn</title>
		<link>http://naomisimson.com/2009/03/17/the-black-swan-moment-can-lead-to-the-brand-promise/comment-page-1/#comment-135</link>
		<dc:creator>Keep Smilyn</dc:creator>
		<pubDate>Tue, 17 Mar 2009 15:36:59 +0000</pubDate>
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		<description>Thats a great concept, but what if your suppliers can&#039;t offer you decent resale prices. You want to be able to make some profit from your products, otherwise there is no point running your business.</description>
		<content:encoded><![CDATA[<p>Thats a great concept, but what if your suppliers can&#8217;t offer you decent resale prices. You want to be able to make some profit from your products, otherwise there is no point running your business.</p>
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