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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
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- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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The ‘Black Swan’ moment can lead to the brand promise
Further to my blog on letting people know who you are (see below)- It is really important in building a brand to stand for something. This is not being all things to all people, rather having a single brand promise. Building the promise often comes from the ‘black swan moment’ in listening to customers. This video outlines how RedBalloon came to its brand promise. We have our promise loud and proud at the top of every page on our website….