Daily Archives: March 16, 2009

An old one still worth remembering.

Years ago when I ran marketing workshops as part of my previous business I came across the old 1950′s print advertisement with the grumpy old man sitting in a chair who says… "I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s record. I don’t know your  company’s reputation. Now – what was it…