Daily Archives: January 22, 2009

Nine Steps to getting a commercial return on innovation.

Since winning the National Testra Business Womens award – Innovation, in December, I have been asked by a number of people about what innovation means to RedBalloon. Also what sort of innovation program we have in place. People define innovation differently. For us it is an ongoing commitment to review and change. It is not a single activity, nor is it ‘a project’ it is the way we do business. I learned from Verne Harnish many years ago to ask…