Overview
From a very serious corporate career in marketing to creating a business based on fun RedBalloon, this is my journey. In this blog I share what it takes to be an entrepreneur and what I have learned - warts and all. I am also the author of I want what she is having which chronicles the first five years of building of a fast growing business.
Very proud to be awarded National Telstra Business Womens Award for 2008 in the Nokia Innovation Catogory
RedBalloon Team Blog
Monthly Archives: January 2009
A business interpretation from President Obama’s speech.
Having listened to President Obama's inauguration speech – I pondered if parts of it could just as easily apply to business. Any business - whether it be a start-up or an established mature business. This is a bit of what he said:
"In reaffirming the greatness of our nation, we understand that greatness is never a [...]
Posted in Quotes to inspire Leave a comment
Nine Steps to getting a commercial return on innovation.
Since winning the National Testra Business Womens award – Innovation, in December, I have been asked by a number of people about what innovation means to RedBalloon. Also what sort of innovation program we have in place.
People define innovation differently. For us it is an ongoing commitment to review and change. It is not [...]
Posted in Lessons Learned Leave a comment
Mountains out of mole hills
"Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.”
Edward de Bono
When I read this - I started looking at some of the massive projects I have on [...]
Posted in Quotes to inspire 2 Comments
What we get up to…
What a fantastic team... call numbers are up 74% on last year and still the customer contact team (known as the Pleasure Relations team - because they make sure our customers are having a good time on the phone and by email) kept a record. This team had a very busy December as you can [...]
Posted in Lessons Learned Leave a comment
Recognition leads to Resilience
I found this and thought how apt.
"Recognition helps people to be resilient. Businesses right now... they're trying to survive. And to survive you've got to have some psychological resilience. You've got to have employees who are positive despite the negative situations around them.... I would argue that recognition is even more important in times like [...]
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New year ? New plans – New Fun – New Challenges
There is lot's of speculation about what 2009 will look like. Some are saying 'how can we plan – if we have no idea what the economy will be doing?'
The question I ask is would you rather be a driver of your destiny, or take what you are given?
We run on line surveys on the [...]
Posted in Interesting Numbers Leave a comment
Experiencing the Experience of the National Telstra Business Womens Awards
I wrote this just after the event in December... while it was still fresh - but I didn't want to publish it until the video of the event came through. Here it all is.
Sitting amongst 700 glamorous people all present to celebrate the achievements of Women from around Australia at Crown [...]
Posted in Gift Experiences 5 Comments
There will be plenty of changes this year….