Monthly Archives: December 2008

Thank you for choosing RedBalloon

By naomisimson | Published: December 24, 2008
What a delight it has been - being on the phones, talking to hundreds of customers, answering many many emails in the weeks running up to Christmas. The things you learn. At Christmas it is all hands on deck... watching everyone here from our HR Leader (employee experience manager) to the marketing manager get involved with [...]
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‘Sickies’ will kill Australian businesses in the downturn.

By naomisimson | Published: December 18, 2008
In troubled times business must do more with less.  There may be less people in your business, less customers, less capital, less cash….  But one thing you do want less of is people 'Chucking a Sicky' As a result there a some simple options available to doing more with less: Whinge to anyone who might still be [...]
Posted in Interesting Numbers | 3 Comments

Work/Life balance is still very much on our minds.

By naomisimson | Published: December 12, 2008
In Melbourne this week for the National Telstra Business Womens Awards – I had to present to two separate judging panels. The award winner selection process is absolutely rigorous.. which is why the awards are so prestigious. Both sets of judges asked me the same question right at the end of the presentation. “What about work/life [...]
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RedBalloon named in National Innovation Award….

By naomisimson | Published: December 11, 2008
That head line sounds like a press release if you ask me.... but I can't help myself I on behalf of the RedBalloon team was so truly honoured on Tuesday night to be the named the National winner of the Telstra Business Womens Awards - Innovation - 2008 It was a in fact a festival to [...]
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Hero messages and other great marketing ideas

By naomisimson | Published: December 4, 2008
Not long to go now until the state finalists of the Telstra Business Womens Awards attend the National judging and finals in Melbourne. The 9th of December is fast approaching - I have my fingers and toes crossed which will be very uncomfortable by next Tuesday. You know I really love experiencing great marketing, and when [...]
Posted in Input Please | 1 Comment

Five Leadership Temptations

By naomisimson | Published: December 3, 2008
When you are running a tiny business – you do everything. Often you rush from urgency to urgency – with little regard for the important. Working 'in' the business rather than 'on' it. To grow a business is to get beyond the day to day crisis's – to set a clear vision and know that [...]
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