In troubled times business must do more with less. There may be less people in your business, less customers, less capital, less cash…. But one thing you do want less of is people ‘Chucking a Sicky’ As a result there a some simple options available to doing more with less: Whinge to anyone who might still be interested in listening Innovate – find new ways of doing things Mazimise your return on what you do have… that is ‘how engaged…
Monthly Archives: December 2008
Work/Life balance is still very much on our minds.
In Melbourne this week for the National Telstra Business Womens Awards – I had to present to two separate judging panels. The award winner selection process is absolutely rigorous.. which is why the awards are so prestigious. Both sets of judges asked me the same question right at the end of the presentation. “What about work/life balance”. I answered truthfully and said “When you are starting a business it is all hands, hearts and minds on deck 24/7 – as…
RedBalloon named in National Innovation Award….
That head line sounds like a press release if you ask me…. but I can’t help myself I on behalf of the RedBalloon team was so truly honoured on Tuesday night to be the named the National winner of the Telstra Business Womens Awards – Innovation – 2008 It was a in fact a festival to celebrate so many amazing women – all who have great stories. There was a common theme of passion, persistence and support. We had much…
Five Leadership Temptations
When you are running a tiny business – you do everything. Often you rush from urgency to urgency – with little regard for the important. Working ‘in’ the business rather than ‘on’ it. To grow a business is to get beyond the day to day crisis’s – to set a clear vision and know that each day you get one step closer to achieving that. I presented at the Working Womens Network last night and as I spoke to the…

Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...









Thank you for choosing RedBalloon
What a delight it has been – being on the phones, talking to hundreds of customers, answering many many emails in the weeks running up to Christmas. The things you learn. At Christmas it is all hands on deck… watching everyone here from our HR Leader (employee experience manager) to the marketing manager get involved with customers is the most rewarding experience. Each of us seeing first hand the delight given when someone discovers the exactly perfect gift for some…