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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
- I'm accused of leading a 'Namby-Pamby' management revolution 16 comment(s) | posted on October 28, 2009
- Am I being stalked? 15 comment(s) | posted on September 29, 2009
- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
- 1 million RedBalloons go by 11 comment(s) | posted on April 1, 2011
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- “Happiness is the meaning and the purpose of life, the whole aim and end of human existence." #quote Aristotle about 2 days ago from web
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Advertising has its place…
If you’ve heard me speak – you know I am quite open about why I believe our business continues to grow rapidly… even though advertising has not been part of the marketing mix. We just completed some brand research with Nielsen and found that there is a 32% unprompted brand recall for RedBalloon… which is pretty amazing given that when I ask audiences what advertising they have seen – very few hands go up. (My marketing manager hates me asking…