Give them something worth saying.

Seth Godin may have written a book about 'purple cows' - and the need for businesses to stand out, but the concept has been around for a very long time. Who was it who said there is no such thing as bad publicity - not sure if that is true.

I often speak of the need for a business to stand out, that it is up to us as marketers to give people something worth saying... We want people to talk about us, and even more so, now we want people to publish about us online. Our challenge of course is to have the sense of creativity and fun so to make it worth passing the message on.

"There is only one thing in the world worse than being talked about, and that is NOT being talked about."
Oscar Wilde