Daily Archives: November 25, 2008

Give them something worth saying.

November 25, 2008 | Naomi Simson

Seth Godin may have written a book about ‘purple cows’ – and the need for businesses to stand out, but the concept has been around for a very long time. Who was it who said there is no such thing as bad publicity – not sure if that is true. I often speak of the need for a business to stand out, that it is up to us as marketers to give people something worth saying… We want people to…