Tough times or times to be opportunistic… it depends on how you look at it. By nature I am a very positive person. But of course I have no more idea than anyone else on what will happen over the next few months. It is only six weeks since I was listening to the Chief Economist of Westpac saying that our dollar would stay at parity with the US for a good while…. he was 30% wrong in just six…
Monthly Archives: October 2008
Without great employees you cannot weather the storm.
In challenging times businesses cannot afford the luxury of unproductive staff. Every Australian business will be looking to cut costs as they negotiate the unknown waters of the next 3 months. But just cutting costs can be short sighted. Strong businesses will continue focus on people – and have a team of ‘A’ graders who are truly engaged. Getting people more productive will have a much bigger impact more quickly than simply cutting the stationery or the Christmas party budget….
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
My two cents worth.
I subscribe to many and various online newsletters. This week they have had very similar stories, you can almost group them into subheadings: Don’t Panic Leadership is critical Keep focused on your employees Don’t cut costs at the expense of your brand It is how you behave in troubled times that set you up for the future It’s not over yet…. Unlike any other time in history though we have more information at our finger tips than we have ever…