Daily Archives: October 30, 2008

Brand Building through ‘out of office message’

You know I love speaking about the different ways that businesses can stand out and get people experiencing the brand. And it’s not rocket science. It is just a matter of noticing the detail. My friend Emma Isaacs has in her email footer her preferred coffee – it used to be skim latte – I notice she has changed to peppermint tea. You know her a bit, even if you’ve never met. As she calls it the Seth Godin Purple…