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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
- I'm accused of leading a 'Namby-Pamby' management revolution 16 comment(s) | posted on October 28, 2009
- Am I being stalked? 15 comment(s) | posted on September 29, 2009
- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
- 1 million RedBalloons go by 11 comment(s) | posted on April 1, 2011
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- What a legend... worth supporting CEO CookOff - Emma Isaacs Profile http://t.co/hfRJ9mlq about 1 day ago from Tweet Button
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- “Happiness is the meaning and the purpose of life, the whole aim and end of human existence." #quote Aristotle about 2 days ago from web
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Do what I say and do what I do leadership style.
I was fortunate to hear Michael Luscombe (CEO Woolworths) speak this week on his approach to leadership. Woolworths would be one of Australia’s largest employers. The shear quantity of people and their diversity represents a major communication challenge. I have blogged previously about ‘employees are the new customers’. Employees are a media in their own right. 100,000 employees all speaking well of their employer speaks powerfully to customers and suppliers and reinforces the marketing message. People like doing business with…