"Success is counted not by how high you have climbed, but by how many people you have brought with you" Anonymous
Monthly Archives: June 2008
Top 5 priorities for women – its all about the customer experience.
A recent attitudinal study about women conducted by Marie Claire in the US gives a great insight for marketers. This study confirms what I often blog about regarding brand experience. Is this a women’s only issue though? In partnership with consumer research expert Pam Danziger the study of 1,800 was exploring ‘What is on women’s minds?’ ‘How does she manage her priorities?’ ‘How do her values impact her role as a consumer?’ “The 5 top priorities for women are: Emotional…
The sweetest name is our own.
I read recently that 15% of people are called something they don’t like at work – and this (needless to say upsets them.). Okay so you think that I’m stating the obvious…. but knowing people, starts at the very basics. And if employees are the new customers – and we spend a fortune on CRM systems – what do we do about managing our employee relationships – do we have ERM systems? For each of us we cannot help it…
Two Australian’s on global stage.
Great to pick up the papers this morning and see that two Australian companies – BHP Billiton and Woolworths have made it to Fortune Magazine’s "worlds most admired companies" list. The SMH reported in relation to the list, "Hay Group, which each year analyses a particular aspect of the findings, this year concentrated its analysis on how companies across the globe managed employee reward programs. It found the companies that made up the most admired lists did a much better…
Mr Strengths in Sydney
Marcus Buckingham author “Now discover your strengths” came to town this week.. and it was great to hear from the source. If you are a regular reader you will know that we use strengths tool at RedBalloon. Here is some of what I got from the session: “All cultures are local – no matter how large or small the organization in how many locations, this is because culture is a result of individual management styles.” “People quit bosses.” “Being a…
The risk of doing nothing
"And the day came when the risk it took to remain tight in the bud became greater than the risk it took to blossom" Anais Nin At RedBalloon we are currently planning for the new financial year – with the ‘painted picture’ document as a guide the team is now working out how the business will deliver on the vision. It’s so exciting. I love planning – creating the future. The one thing we do know is that the market…
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
Four key elements to authentic leadership
I was asked to speak recently to an audience of women executives on the difference between leadership and management. If you read my blog regularly you will know that I have some very clear ideas about this. For me, leadership is about bringing every one together with what they have in common – shared vision and values. Management is about nurturing people’s uniqueness as individuals, so that they are doing what they a good at most – contributing their strengths…