Daily Archives: May 20, 2008

Have you heard of the ‘Gold Fish Principle’? It’s not new but it is worth being reminded that many businesses treat customers as fish, that is as if customers had no territorial memory. The business focussed solely on current transactions and gives little thought to customer memory. With no memory of a customer’s past and no regard for the future, and organisations decision are unbalanced. The question therefore becomes “why does a customer choose you instead of one of your…