Daily Archives: May 19, 2008

Turn your Brand message into a Brand mission

Turn your Brand message into a Brand mission

I have been a fan of Don Peppers and Martha Rogers for many years. They wrote the book ‘The one to one future’ about the power of customised and personalise communication in direct marketing, ten years ago which was the early days of digital print. But time has passed since then, and I get to meet and hear Don Peppers in person that the New York Brand Engagement event and it was enlightening to hear how his message has evolved….