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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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Seven measures of employee engagement.
The Human Capital Institute was founded in 2004 in the US and has around 115,000 members in 60 countries – Allan Schweyer, the Executive Director shared some insights with the participants of the recent Brand Engagement conference in New York which I attended last week. According to Schweyer there is an increasing importance placed on ‘intangible assets’ in the market valuations of corporations. Intangible assets are defined as goodwill, brand, intellect, knowledge, innovation, teamwork, ambition, courage and agility. In 1982,…