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Blogging for five years: 'Ranked in Australia's Top Business Blogs' by SmartCompany and APN. 628 blogs in
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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- The final Secret Millionaire Chapter 24 comment(s) | posted on October 29, 2009
- I'm accused of leading a 'Namby-Pamby' management revolution 16 comment(s) | posted on October 28, 2009
- Am I being stalked? 15 comment(s) | posted on September 29, 2009
- Why Women Are Paid Less.... 12 comment(s) | posted on July 22, 2009
- 1 million RedBalloons go by 11 comment(s) | posted on April 1, 2011
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- What a legend... worth supporting CEO CookOff - Emma Isaacs Profile http://t.co/hfRJ9mlq about 3 days ago from Tweet Button
- 10 Reasons Your Small Business Shouldn't Start a Blog http://t.co/vlSpoZfn via @entmagazine about 4 days ago from Tweet Button
- “Happiness is the meaning and the purpose of life, the whole aim and end of human existence." #quote Aristotle about 4 days ago from web
- New post: 628th Blog Post.... http://t.co/tUUDIguw 06:14:36 AM February 01, 2012 from Naomi's Blog
- New post: An elephant’s life lesson. http://t.co/khJidW9S 08:46:56 AM January 19, 2012 from Naomi's Blog
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About Me
Imagine running a business based on fun - that's what I decided to try when I left a very serious corporate career in marketing to set up RedBalloon...
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The Power of Proof
We can track, watch and measure the results of our marketing activity more than we have ever been able to before. (When I started in marketing – it was a big idea to put a coupon in a print ad just so we could track the responses.) Organizations can measure the lifetime value of a customer, (apparently Disney knows that the average family of four who visit one if its parks will spend on average $50,000 with them during their…